AutomotiveAds

Here's a sign that things are possibly turning around in the automotive industry – Advertising Age is reporting that the total number of ad pages bought by automotive advertisers went up over the past year. First quarter numbers for American magazines went up compared with the first quarter ...

Whoever ends up with Chrysler will obviously face a myriad of logistical problems from suppliers to unions. But Advertising Age takes a look at the marketing muddle that will need to be overcome soon after signing the deed.The article points out problems such as competing models like the Chrysler ...