In the grand scale of automotive existence, Audi hasn't been selling vehicles in the U.S. for that long. The company first landed on our shores in 1970 with the introduction of cars like the Super 90 and 100, which means that chances are some of you out there have socks older than Audi USA. Flash forward 40 years to present day, and the company is celebrating its 2 millionth vehicle sold in the United States. The lucky car just happened to be a new A3 TDI – a fine choice if we do say so ou
For the first time ever, Audi has managed to outsell Mercedes-Benz in global sales for the first quarter of 2010. Some of the European press are treating it like the fourth horseman of the apocalypse, but before we break out our Mayan calendars and go all 2012 on you, here are the hard numbers: Audi sold 264,100 vehicles worldwide between January and March while Mercedes sold 248,500 units over the same time period. For what it's worth, BMW has yet to release its final first-quarter sales figure
2008 was a tough year, but apparently it wasn't equally as tough for everybody. Audi has now reported that it broke through the 1 million unit mark last year, selling more vehicles than it ever has before.
Audi is taking a cautious approach to the market as sales grind down around the world. To do that, the four-ringed automaker plans to extend its Christmas shutdown, a funny way to celebrate Audi's best global sales year ever, anticipated to crest one million units.
Audi's US sales have done quite well lately, with a 7% rise in August, and 6% in July. But successful companies know complacency does not foster greater success. So Audi has had a little talk with some of its less-than-stellar Stateside dealers.