There are some things you just don't mess with. Like the shape of a grand piano. They've been making them for centuries, and though to a trained ear, one might sound different over another or even feel different to a skilled musician, by and large, they all bear the same shape. Because there are some things you just don't mess with. But then on the other hand, rules are meant to be broken. And after 100 years in business, Audi doesn't appear very eager to follow conventions. So to celebrate its centenary, the German automaker's design studio – and by that we mean their automotive design team, not a merchandising division – has teamed up with renowned Austrian keyboard builders Bosendorfer to produce a uniquely beautiful grand piano.

Of course, the same general shape had to be retained for the sake of acoustics, but one look at Audi's Bosendorfer tells you this is no ordinary grand, and chief designer Wolfgang Egger says the process will help his design team take a fresh look at automotive design as well. The Bosendorfer Audi Design Grand Piano will make its world debut at Audi's 100th anniversary celebration at the Audi Forum in Ingolstadt on July 16, after which it will be available to the public for a princely €100,000 (about $140,000). At that price level, don't expect to see one in the window down at the local music shop, but you can check it out in the high-res gallery below along with the details in the press release after the jump.



[Source: Audi]

The tuners at MTM have begun tweaking the all-new 2010 Audi S4 (B8) in Europe, and as expected, Audi's new supercharged 333-hp 3.0-liter V6 is rife with potential. With only a revised ECU – no underdrive pulley, intake or exhaust mods – MTM was able to coax 430 crank horsepower out of the blown six – 97 hp more than stock.

The kit, which retails for 2,491 euros (around $3,500 USD), brings torque output up to 380 lb-ft and, according to MTM, drops the 0-60 mph time from 5.2 to 4.6 seconds. Clearly, good things are on the way for the BMW 335i fighter, and we expect more to follow when the new darling of the Euro-tuning scene arrives in the States later this year.



[Source: MTM]

Why are German luxury cars so expensive? Because of German engineering. And what is this whole "German engineering" thing all about? That's the question Audi tries to explain once a year when it takes outsiders through its quality processes during its factory TechDay.

According to the Audi, the automaker's three main tenets are Value, Precision, and Fascination, and they all add up to Quality. This encompasses processes that go into making processes like reworking the fit of the gas tank cap to adjust for parallax error, using a scanning electron microscope for surface analysis, and an olfactory team to make sure things like leather smell right.

The video shows you what Audi does to get you that quality... and frankly, it looks like a lot more fun than the engineering bits. You can see the video and read a Joycean-length string of press releases after the jump. A host of high-res photos, including more shots of the A5 Sportback, are in the gallery below.



[Source: Auto Scout (translated) via German Car Blog]

The Goodwood Festival of Speed takes place this weekend, and every year the Earl of March, who manages the 12,000-acre Goodwood estate that hosts the event, commissions a giant art piece honoring that year's featured marque. Audi is the featured marque this year, which is timely since the Ingolstadt-based automaker is also celebrating its centennial.

This year's sculpture that was commissioned for Audi is a big swoosh of tire tracks with a 1937 Auto Union streamliner and new Audi R8 V10 suspended at either end. Standing 135-feet tall and weighing 40 tonnes, as they say in Britain, the piece is made entirely of steel to support itself without braces or cables. Gerry Judah is the designer, as he has been for Goodwood's featured art installations since 1997 when he first designed one for Ferrari. This is also the second time he's produced a piece for Audi, the first one being back in 1999.

It goes without saying that we all want to stick this in the flower bed in our front yard, but unfortunately you'll only be able to see it if you're in West Sussex this weekend to enjoy the Goodwood Festival of Speed.

Check out more pics of this year's Audi sculpture, as well as art pieces from prior years, in the gallery below.



[Source: Audi, Photos courtesy of Gerry Judah]

In 1982, Audi introduced its redesigned 5000 to the world and unwittingly influenced the shape of sedans to come. The 5000's smooth flanks, disk wheels and flush-mounted side glass were replicated by a generation of cars over the next two-and-a-half decades, and when its successor debuted in 1994, the A6 grew some curves while retaining Audi's patented blend of staid Germanic modernity.

The 2009 Audi A6 isn't nearly as revolutionary. It sits atop the same C6 platform we've known since 2005, and last year, the automaker gave its upper mid-sizer a mild makeover consisting of new front and rear fascias, light clusters and a few interior tweaks. Maybe that's why Audi thought it need to commission actor Jason Statham to star in a multi-million dollar Super Bowl advert to boost the A6's image. Well, that and to highlight the automaker's all-new supercharged 3.0-liter TFSI V6 – the same engine due to be fitted to several new Audis, including the 2010 Audi S4. How does the restyled A6 fair during a week of testing? And more importantly, is this new blown V6 a suitable replacement for Audi's 4.2-liter V8? Find out after the jump.



Photos Copyright ©2009 Sam Abuelsamid / Weblogs, Inc.

Audi's Multi-Media Interface, which is arguably the best of the various all-in-one graphical user interface systems favored, has just got better.

According to Audi, resolution on the system's 6.5-inch screen is getting bumped up to 800 x 480, route calculation will happen faster with a 600 MHz processor, and you can scroll along the route – not just vertically and horizontally – and get speed limit data on highways.

Additionally, the system will also finally charge external MP3 players that are plugged in to the system, song titles will be displayed,

The new A3, TT, and R8 will be the first to benefit from next-step MMI when they arrive in Stateside dealerships in the autumn. U.S. pricing hasn't been announced yet, but you can read about all of the next-gen system's new bells and whistles in the press release after the jump.

[Source: Audi]

Rumors of Audi's plan to resurrect the Ur-Quattro continue to persist, with Auto Motor und Sport reporting that the highly modified A5 is due to arrive sometime next year.

According to the German pub and coinciding with earlier reports, Audi plans to bring the curb weight down to around 3,000 pounds by using scads of aluminum along with polycarbonate windows in place of their glass counterparts. Further weight reductions will come from a lightweight set of 19- or 20-inch wheels and carbon ceramic brakes, while an active rear spoiler, magnetic-ride suspension system and a raced-out interior are rumored to be part of the package.

Naturally, Audi's all-wheel drive system will be the centerpiece of the reborn Ur-Quattro, but there's still plenty of questions surrounding the coupe's powertrain. Audi has supposedly decided to nix the idea of fitting its 4.2-liter V8 and will instead use either a new, twin-turbocharged V6 (odd, considering the automaker put all its efforts into creating a 3.0-liter supercharged V6 for the new S4 and A6) or possibly the 2.5-liter five cylinder currently fitted to the TT-RS in a historical nod to the new Ur's ancestry. If AMuS is to be believed, expect output somewhere between 300 and 425 hp – and there's also talk of a hybrid variant that would allow for a 20-mile electric-only commute (something about a snowball comes to mind...). Regardless, if the Ur-Quattro does come to fruition, expect it to debut sometime next year to coincide with the original's 30th anniversary, with pricing set considerably north of the current S5.

[Source: Auto Motor und Sport | Image Source: AutoBild]

Less than 24 hours ago, Autoblog commenter Zamafir sent us a few cloaked images of the upcoming Audi A5 Sportback getting ready for its close-up at the University of California San Diego. Unsurprisingly, another camera-phone wielding student was able to capture Audi's new five-door A5 sans camouflage, and the results are equal parts telling and predictable.

Although the front end remains masked in these newest spy shots, the bit that matters – the slopping rear hatch – is plain as day, with a stretched C-pillar and elongated rear-quarter window, large rear windshield and slightly upkicked boot lid. The rear overhang doesn't seem disproportionately stretched and the profile proves that at least one German automaker can pull off an attractive mid-sized five-door without relying on a bloated rump.

There's still some debate about whether Audi will offer the A5 Sportback in the States, so just because it was shot in So. Cal. doesn't mean it's headed this way. Instead, expect the A5 to debut at the Frankfurt Motor Show this September (possibly earlier, at the Audi Centenary Celebration in July), with a range of gasoline and diesel powertrains, including an S5 variant packing the supercharged 3.0-liter V6. You can read the full account of Zamafir's rendezvous with the A5 Sportback and see another spy shot of the new five-door over at Fourtitude.



[Source: Fourtitude]

Audi is testing its forthcoming R8 Spyder, and the car is wearing what appears to be a completely stowable roof, not the targa-style top that has been suggested as a possibility. Yet disappearing along with the roof could also be your view of the engine. The droptop in the spy photos and in Audi's official sketch features a solid engine cover and two curious structures adorned with gills that run up to the rear window. They could line up with an interior element when the roof is down, but it would have to be mighty cool to be worth missing out on that engine. Audi's 552 horsepower competitor for cars like the Vantage V12 and Porsche 911 Turbo Cabrio will bow at this year's Frankfurt Auto Show.

[Source: Fastest Car]

With sales slumping and money suddenly pretty tight, Porsche would no-doubt love to move more metal. Sure, the Stuttgart, Germany sports car maker has assured us that it will make money this year and next, but it wouldn't hurt to have a little insurance. According to Auto Motor & Sport, more sales could come from a cheaper yet more powerful Boxster. The site is reporting that Porsche is looking into the Audi TTS engine. At 272 hp and 258 lb-ft, the turbocharged 2.0-liter engine would eclipse Porsche's standard issue boxer engine by a useful 17 hp and 45 lb-ft of torque.

If the story from Auto Motor & Sport is to believed, the Audi-fied Boxster would be cheaper, too. The site is quoting a price that drops from €46,500 ($64,000 in US funds) down to €40,000 ($55,000). The only problem for Porsche purists is that the TTS engine isn't exactly a boxer engine. But the faithful got over the Cayenne (maybe), so we're sure an affordable Boxster that is lighter (we're guessing), more powerful, and cheaper will put their minds at ease.

Interestingly, the article also mentions anew a lower-priced roadster that would sit at the bottom of the Porsche food chain. The sub-Boxster Porsche would have to start somewhere around $40,000, and while it would almost surely boost Porsche sales, it could also cut into the brand's prestige if it isn't properly executed.



[Source: Auto Motor & Sport via Motor Authority]