3 Articles
1 / 1
83Audi launches design initiative to deal with criticism that all models look alike

The accusation began when the Audi A8 took on rather similar detailing as the smaller A4, and it was all but confirmed with the arrival of the latest A6: Audi was making the same car in different lengths. BMW, in fact, has been accused of the same thing with its sedans. Unlike BMW, though, Audi is apparently working to change that. It has begun a design overhaul called AQR that is claimed will "a set of individual themes for each of the three major model families."

1282011 Audi A8 revealed amidst the stars at Design Miami 2009

2011 Audi A8 – Click above for high-res image gallery

6VIDEO: Audi teases the new A8 ahead of Sunshine State debut

Audi A8 teaser – click above to watch the video after the jump

1 / 1