Ariel

If we had to pick a printer company on the merits of its advertising stunts alone, Epson would hands-down be our favorite. Along with cranking out an awesome 1:1 scale paper replica of an NSX racer not too long ago, ...

Are time-lapse build videos the new trend in online automotive clips? It sure seems that way as more and more of them keep squeezing out of the 'tubes. If you go back to 2008, you can see a Corvette ZR1 go from ...

Ariel finally put together its long-awaited Atom V8 and handed to the keys to some lucky sonofa Autocar to take the eight-pot pocket rocket out for a spin. Matt Prior got some seat time in the light-weight ...

The Ariel Atom is an amazing piece of automotive minimalism and could be what Lotus founder Colin Chapman would build were he still with us today. However, not everyone can swing the price tag for an Atom. In the case of ...

Before we get into the actual meat and potatoes of this review, please know that the absolute absurdity of the Ariel Atom 3 is not lost on us. It starts out as a sordid collection of mild steel tubing and a somewhat unassuming 2.0-liter ...

Because the Ariel Atom simply isn't mental enough and there simply isn't enough crazy in the world, South Carolina-based tuners DDMWorks had to go and twin-charge it: a Borg-Warner turbo mated to a Harrop supercharger. An Atom weighs 1,375 ...

Admittedly, "entry-level" is a bit of a stretch, as one Jefferson Jackson shy of $50k is a nice chunk of change. But we're getting ahead of ourselves. Two years ago we learned that TMI AutoTech would be the Ariel Atom's new master here ...

Two hundred thousand bucks is a house in most places. Well, that's £120,000 to our British friends. Still, that's an awful lot of scratch. How much is it compared to other cars? If say you wanted a Porsche Cayman S -- a car many consider the ...

Even with the stock 300-horsepower Honda four, the Ariel Atom is a verifiable supercar-slayer. So when the British track-car manufacturer announced they'd be building a bonkers 500hp V8 version, our interests were piqued, to say the ...

When it comes to power and lightweight, enough is never enough. And so, Ariel (finally) gives us the Atom 500 V8, an 1,102-pound roadster boasting the highest power-to-weight ratio (1,000 hp-per-ton) of any production car to date. ...