AlfaMitoBadge


Alfa reveals voters' choice for new MiTo badge

Alfa Romeo has mounted a concerted campaign to get the public involved in shaping the brand image of its new Mi.To hatchback. One of the earliest steps was to hold an online contest to determine the vehicle's name, but ultimately rejected the winning proposal "Furiosa" in favor of the quirky MiTo nameplate. Since then the Italian automaker took a page out of our favorite playbook by launching the MiTo blog, and most recently held another contest to select the car's badge. Out of all the proposals, this is the one that won out. The dynamic ... Read more →

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