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Cadillac kicks current ad agency to the curb, seeking new suitors

It was three years ago that Cadillac switched to ad agency Modernista!, and one year leater it rolled out its "Life. Liberty. And the Pursuit." campaign. In a four-sentence statement put out by Cadillac General Manager Bryan Nesbitt, the brand is looking for a new agency and Modernista! "has elected not to participate" in the search. There have been various reasons given for the split. An agency rep said it was down to "creative and strategic differences." Another report said it was about fees and Cadillac not being able to stick with a ... Read more →

What is 230? GM knows, but isn't saying... Jonathon Ramsey

The graphic above has been appearing all over the place -- television, billboards, elevators, baseball games, even people's shirts. It has a blog, Flickr and Facebook pages, and a YouTube channel. ...

Lutz lays out his strategy for GM advertising: "Memorable," "clever," "viral" [w/VIDEO] Jonathon Ramsey

So we knew that Bob Lutz didn't like the course General Motors commercials were taking – but no one knew what he did like. Now that he's back from vacation in the Caribbean, he's laid out ...

VIDEO: Camaro TV spots through the years -- some more bitchin' than others Alex Nunez

inputstring3907209236 width450 titleoverrideCamaro Commercials Through the Years thumbids3558659364, 1820645673, 2431670562, 2647810900, 1613644370, 2117803458, 3537936226, 3284622571, 4236670134, ...

Next generation of in-car tech may be sponsored by advertisers Jeremy Korzeniewski

Not surprisingly, young car buyers want their new cars filled with as much technology as possible. Specifically, navigation systems and in-car telematics like Ford's SYNC and General Motors' OnStar ...

Parking stripe ads assault the senses from beneath your feet 2 years ago on Autoblog

var digg_url = 'http://digg.com/business_finance/Parking_stripe_ads_assault_the_senses_beneath_your_feet'; My father used to stripe parking lots as a side business, and while still with us, he will nonetheless find a grave, hop in it, and roll over after learning that his beloved lines are now ...

Chrysler debuts childish new ad campaign 2 years ago on Autoblog

Cerberus and Chrysler are now officially linked, and to celebrate, the privately-owned automaker is kicking off a new ad campaign titled "Get ready for the next 100 years." The ads will showcase Chrysler's many accomplishments of the past while illustrating why the company will be part of the many ...

Jeep comes up with new tagline: "Have fun out there" 2 years ago on Autoblog

It's no newsflash that Jeeps are fun, and that's the new angle the brand is taking to move iron at a pace faster than crawling the Rubicon. Jeep's most recent figures show a 15-percent gain in June from last year, so it's not like they're sitting on their thumbs, but Jeep's been listening to ...

Toledo cops begin selling ads on police cruisers 2 years ago on Autoblog

"This citation has ben brought to you by _________, for all your _________ needs. Thanks for using the Toledo PD, please drive safely and have a nice day." var digg_url = 'http://digg.com/offbeat_news/Desperate_Cops_Begin_Selling_Ads_on_Police_Cars'; The Toledo, Ohio police department needs to ...

Ford Taurus safety ads set to go live 2 years ago on Autoblog

click above image to view both versions of Ford's new ads for the 2008 Taurus While Ford seemingly let its large front-wheel-drive sedan languish in obscurity when it was called the Five-Hundred, it doesn't intend to make the same mistake now that it's called the Taurus. We told you at the ...

Take my ad account, please! Ford puts job of marketing Focus up for grabs 2 years ago on Autoblog

We would rather be tasked with reversing the downward tug of gravity than take on the ad account for the 2008 Ford Focus. The Blue Oval has announced that the account may not be handled by its usual agency, JWT Detroit, and that it's searching for a brave new agency to take on the daunting task of ...

It's about the product, man! Ford refocusing Bold Moves ads 3 years ago on Autoblog

Ford's marketing push behind the "Bold Moves" taglines is one step away from becoming part of modern pop culture. We've been inundated with TV, print and web ads since the campaign began, and you've no doubt noticed the web-based documentary of the same name. FoMoCo executives can't even make it ...

Man survives 7 Days in a Sentra 3 years ago on Autoblog

No, this isn't an inspiring story about a man who survived being trapped in his Nissan Sentra for a week by eating forgotten french fries that fell beneath his front seat. Rather, it's part of Nissan's clever marketing campaign for the new Sentra, which goes a fair bit beyond the traditional TV and ...

War declared on Ohio dealership for declaring Jihad in ad 3 years ago on Autoblog

Columbus-area car dealership Dennis Mitsubishi (shown) has drawn the ire of many for producing a radio spot that declares "a jihad on the automotive market". Oh how we wish it ended with just that. The spot also proclaims that salespeople wearing burqas, the traditional head-to-toe garb of Islamic ...

Toyota pitching Tundra with Americana 3 years ago on Autoblog

Toyota is throwing its hat in the full-size truck market in a big way with its new Tundra, and they are looking to push their new product at bass-fishing, NASCAR ball cap-wearing consumers with an advertising budget of over $100 million. The actual budget is still being worked on, but the ...

The show must go on: GM cancels advertising on Survivor 3 years ago on Autoblog

General Motors has decided to pull its ad dollars out of the long running reality TV show Survivor. The automaker has supported Survivor since it began airing over 12 seasons ago. GM made the decision to get off the island about three months ago and claims it has nothing to do with the controversy ...

Grand Theft Auto gone wussy in Coke ad 3 years ago on Autoblog

Some of us here at Autoblog have always felt a connection with Grand Theft Auto. Maybe it has to do with our daily efforts to wreak automotive havoc on the digital world or our deep-down secret desires to be bad-ass pimp... but certainly NOT pimping Coca-Cola. Such efforts are for polar bears ...

For your eyes only: MINI owners get private marketing 3 years ago on Autoblog

This month MINI is running ads in five magazines, the copy of which will only be known to current MINI owners. All 150,000-plus MINI owners have received a black box in the mail containing special glasses that will allow them to read the covert advertising. After the message is revealed, the ad ...

Ram Rash - you should get that checked out 3 years ago on Autoblog

Dodge is the latest brand of automaker to see the value in viral marketing and has created a site devoted to spreading the word about a peculiar affliction known as Ram Rash. Its only symptoms are a rash in the shape of ram's head and a penchant for headbutting ones way through life. No cure is ...

Jeep believes bobbleheads will help sell the Compass 3 years ago on Autoblog

Chrysler has an interesting advertising campaign coming up to sell the Jeep Compass to the 22-30 year-old urban demographic -- lure 'em in with bobbleheads. The vehicle, which marks Jeep's first foray into strictly on-road territory, is expected to appeal to a much more diverse and urban audience ...

Automakers drop mad cash on advertising in 2005, but less than in '04 3 years ago on Autoblog

Automakers spent $10.46 billion on advertising in 2005, a short step down from 2004 by .85 percent. Significant changes came in the shift from network television (down 15 percent) and magazine ads (down 4.5 percent) to internet advertising (up 16.9 percent, woo-hoo!) and cable spots (up 14.6 ...

"Ask Dr. Z" national ad campaign for Chrysler starts tomorrow 3 years ago on Autoblog

Along with the announcement of its summer sales incentives today, Chrysler also unveiled its "Ask Dr. Z" national ad campaign that features the company's Chairman, Dieter Zetsche, as the spokesperson. The ads mark the first time DaimlerChrysler will be communicating what it believes are the ...

Lincoln: selling the American dream 3 years ago on Autoblog

Ford Motor's Lincoln brand unveiled its new "Dreams" marketing campaign Friday, as the company prepares to launch four new 2007 models - the MKZ, MKX, Navigator and Navigator L. The new campaign is one of the largest initiatives for the Lincoln brand in the last ten years. The ads target "self-made ...

Is eight-years old too young for a Scion? 3 years ago on Autoblog

Sibling site Adjab posted an interesting marketing ploy. Toyota Motor Co. is currently advertising its Scion brand on Whyville.net, a website frequented by eight to fifteen year olds. Why? Toyota's theory is that such youngsters will influence their parents' vehicle choices as well as be more ...

SMART ass advert rips on American autos - UPDATE 3 years ago on Autoblog

Apparently the American auto industry's reputation is particularly worthless in South Africa as this billboard ad for the SMART forfour shot on the side of the road near Johannesburg portends. It glibly reads, "German engineering, Swiss innovation, American nothing." The parent company of SMART, ...






Autoblog Podcast #157: Mike Levine trucks along with us.

Mike Levine from PickupTrucks.com joins Chris, Sam, and Dan this week and gets a chance to talk about cars, too! 

 
 

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