AdAgency


VW chooses Deutsch LA as its new ad agency

Chrysler, Cadillac, and Chevrolet aren't the only folks looking for new advertising agencies on the assumption that, to quote GM CEO Fritz Henderson, "We can do better." For the last four years Crispin, Porter and Bogusky has attended to Volkswagen's advertising needs, bringing us moments like the return of the "Rabbit" name, that talking black Beetle, the "Find Your Fast," "Unpimp Mein Auto," "Meet the Volkswagens" and Brooke Shields hawking Routans. Now it's the turn of Deutsch LA, who won VW's print and digital business. VW has just ... Read more →

Chevrolet follows Cadillac into the advertising agency review breach Dan Roth

Some loyalties run deep in Detroit, take Chevrolet's relationship with its advertising agency. Campbell-Ewald has been urging people to buy bowties since 1922, when a single magazine ad contained ...

Take my ad account, please! Ford puts job of marketing Focus up for grabs John Neff

We would rather be tasked with reversing the downward tug of gravity than take on the ad account for the 2008 Ford Focus. The Blue Oval has announced that the account may not be handled by its usual ...

As the ad world turns: Male activist group pesters Volvo to portray fathers better Dan Roth

Poor Arnold Worldwide. They were mining advertising gold for Volkswagen in the late 1990s with clever spots and print ads. Apparently the relationship went cold, and VW moved on. There was much ...

VW chooses Deutsch LA as its new ad agency 20 days ago on Autoblog

Chrysler, Cadillac, and Chevrolet aren't the only folks looking for new advertising agencies on the assumption that, to quote GM CEO Fritz Henderson, "We can do better." For the last four years Crispin, Porter and Bogusky has attended to Volkswagen's advertising needs, bringing us moments like ...

Chevrolet follows Cadillac into the advertising agency review breach 24 days ago on Autoblog

Some loyalties run deep in Detroit, take Chevrolet's relationship with its advertising agency. Campbell-Ewald has been urging people to buy bowties since 1922, when a single magazine ad contained more words than a BMW press release. Chevrolet's account is huge, and the automaker is not looking ...

Take my ad account, please! Ford puts job of marketing Focus up for grabs 2 years ago on Autoblog

We would rather be tasked with reversing the downward tug of gravity than take on the ad account for the 2008 Ford Focus. The Blue Oval has announced that the account may not be handled by its usual agency, JWT Detroit, and that it's searching for a brave new agency to take on the daunting task of ...

As the ad world turns: Male activist group pesters Volvo to portray fathers better 2 years ago on Autoblog

Poor Arnold Worldwide. They were mining advertising gold for Volkswagen in the late 1990s with clever spots and print ads. Apparently the relationship went cold, and VW moved on. There was much wailing and gnashing of teeth in Boston, but now, Arnold has found themselves in the crosshairs of ...






Autoblog Podcast #152: Paukert Enhanced!

Chris Paukert joins the usual crew of Chris, Sam, and Dan, summarily classing up the joint.

 
 

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