In the midst of being taken over by Fiat ("alliance" sounds too egalitarian) and filing for Chapter 11 bankruptcy last week, Chrysler LLC fears that potential shoppers might forget that it's still in the business of selling cars and trucks. This sounds like a job for the Marketing Dept.! The automaker's message makers ran the ad you see here (click to enlarge) in "dozens of major newspapers across the country" over the weekend as part of its new "We Build" ad campaign. The tagline "We're Buildin
Automakers are working with various electric utilities around the world to figure out how to best integrate vehicle with the grid. One of the requireents for the coming flood of plug-in cars is a way to smarten up the cars' energy use. A research team at the Department of Energy's Pacific Northwest National Laboratory has developed a Smart Charger Controller that could eliminate the need for automakers to develop proprietary charging controllers in electric vehicles, whether BEVs or PHEVs.
The New York Police Department has just put its first alternative drive vehicles into patrol service with the arrival of 40 new Nissan Altima Hybrids. The department has assigned 18 of the Altimas as marked patrol cars while the rest are on unmarked duty. The new cars are being deployed in various areas of the city where the hybrids could be most beneficial. Previously, the department only used hybrid vehicles for duties such as parking enforcement as well as 10 GMC Yukon hybrids used by duty ca
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