Here at TRANSLOGIC we don't normally post about ads, but the new Star Trek inspired campaign from Audi has everyone around here talking...and laughing. Titled "The Challenge", it features Zachary Quinto and Leonard Nimoy (new and old Spock, respectively) battling to see who can get to the golf course first, with the loser buying lunch. Hilarity, and a number of Star Trek and other geeky jokes, ensue.
Sony's Crackle has released the second, and much longer, promo for Jerry Seinfeld's upcoming web show Comedians in Cars Getting Coffee. Contrary to the placement of the word "cars" in the title and the first car-centric promo, this trailer suggests are appears only incidentally related to the program; this looks much more like comedians hanging out and chatting in coffee shops, and they needed a better method of transportation than buses or donkeys.
Hermann Tilke designed the Austin F1 circuit, and no one is quite sure if he's recreated the magic of Turkey or the borefest of Valencia. With 133 feet of elevation change, though, the 3.4 mile Circuit of the Americas and its 20 turns should be closer to the former. The track will feature in Codemasters' "F1 2012" video game, and Motorworld Hype was given a virtual tour by Codemasters designer Paul Jeal at E3.
Workers outside of Austin are still hammering away on the new Circuit of the Americas Formula One track, but race fans and gamers will get a shot at driving the course before the first tire hits the tarmac. Codemasters' "F1 2012" will feature the track in all of its pixelized glory. The game will officially hit the market this September, but players will get a chance to grab the controller for the first time at E3 early next week. Codemasters has been kind enough to slip the world a few screen s
Rally driving is so reliably mesmerizing that we never lack for viewers when we post rallying footage, especially when raw engine noises accompany the raw talent. Yet we rarely come across videos that take a deeper look at who races, the private lives of privateers and the urge to 'run what you brung' through quiet forests with few spectators and less money. Motorsports filmmaker Matt Johnston wants to change that.
The ladies and gentlemen at Turn 10, the studio behind Forza Motorsport 4, take their cars just as seriously as their gaming. They're not the only gamers to invest heaps of time rendering metal into pixels, but you might be surprised just how much travel, how many microphones, how long on the dyno and what kinds of owners go into gathering the selection of rides.
Psychology researchers at Northwestern University's Kellogg School of Management in Illinois have discovered a funny thing about podium finishers. Often, the happiest person on stage is the one with the bronze medal around his or her neck. Despite having missed first place by two spots, competitors on the lowest rung of the podium tend to find themselves deep in the throes of counterfactual thinking. They aren't focused on how close they were to winning an event; instead, the third-place competi
The folks who bring you ABC's Wipeout have changed the network and the challengers for their next creation: called Whipped and airing on Speed in 2012, the new "automotive-based game and racing show" will put drivers in their own cars through "an intimidating automotive obstacle course."
It's hard for the Top Gear team to surprise us with outrageous tales since the show itself could almost be considered behind-the-scenes footage of some other, more traditional program. But producer Andy Wilman reveals 16 TG tidpits in the Telegraph, and it's hard not to be a little surprised at some of them.
Mercedes has expanded the capabilities its media Interface and they're accessible thanks to a new plug-and-play cable. Called Media Interface Plus and compatible with the iPhone 3G, 3GS and 4 and a variety of BlackBerry devices, the additional connectivity includes the integration of Pandora via an iPhone cable or through Bluetooth streaming with the BlackBerry. You can also download your phone book, and if you're stationary, you can play any other audio and video from your iPhone on the console
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