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Since both Plan A and B have failed, Shanghai Automotive Industrial Corp. has decided to move on to Plan C, which means taking the intellectual property rights to the Rover 25 and 75 models it acquired last year and selling the vehicles under a new brand name. Today that name was announced, and when the new 750E "Rong Wei" (Chinese for "glorious power") is unveiled at the Beijing Auto Show in November it will be called the Roewe 750E. Hmm... kind of sounds like Roewe-ver, no?

[Source: Forbes]

SAIC launching new brand without Rover name originally appeared on Autoblog on Thu, 12 Oct 2006 19:36:00 EST. Please see our terms for use of feeds.

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