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Kia cee'd 5-door
Click to enlarge

Americans no longer bat an eyelash at the astounding warranty coverage Hyundai and Kia offer on their new vehicles. To us, it's just another selling point for the brands, whose cars continue to improve, offering good style and excellent equipment levels at value prices. Sadly, we aren't getting Kia's new European-designed and built VW Golf-fighter, the c'eed -- a car, by the way, that 'd draw us into a Kia showroom a lot more readily than the Rio5 or Optima. Just saying.

Kia's leaving nothing to chance with the cee'd, and in a page torn from their American playbook, is introducing the car with the best new-vehicle warranty ever offered in Europe and the UK. The 7 year/150,000 kilometer warranty offers bumper-to-bumper coverage for 5 years, with an additional two years covering the powertrain. The warranty doesn't cost anything extra and is fully transferable.

European-market competitors should take note: Kia is playing for keeps.

(Press release after the jump)

[Source: Kia UK]

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Kia cee'd to receive Europe's best warranty originally appeared on Autoblog on Wed, 27 Sep 2006 17:56:00 EST. Please see our terms for use of feeds.

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