
Click above to view the LRX concept in hi-res
Is it just us, or is every carmaker celebrating its sixtieth anniversary? The end of WW2 in 1945 and the resumption of industrial activity across Europe certainly played a big role, but the coincidence is still staggering. Ferrari celebrated its 60th last year. Saab celebrated sixty years the year before, while Bentley celebrated 60 years at its Crewe factory. Lotus is marking its 60th anniversary this year a few years early, while the Ford F-Series pick-up is blowing out its sixty candles. Porsche is also counting sixty years in business. Add to those celebrations that of Land Rover, which premiered its original Series 1 off-roader in 1948.
Land Rover, now under new ownership from Tata, is planning an array of birthday celebrations around the world. The Goodwood Festival of Speed will mark the occasion by showcasing Land Rover as its featured marque this year, where the iconic off-road outfitter will unveil a new automotive sculpture by artist Gerry Juddah. In its sixty year history, Land Rovers have arguably scaled more mountains and traversed more wilderness than any other motorized vehicle in the history of mankind.
[Source: Land Rover]




Ferrari is a truly amazing car company. With an illustrious history that spans the last 60 years and then some, the company currently sits at or near the top of both motorsports and the commerical arena in which it sells its Italian exotics. This year is Ferrari's 60th anniversary, and it's celebrating the milestone in a very Ferrari way, which is to say unlike anyone else. The festivities begain at the Italian embassy in Abu Dhabi today where Ferrari owners set out on a relay that will ultimately involve over 10,000 cars on a trip across China, Japan, Australia, South Africa, American and all of Europe. The trip is actually a relay, in which a special baton will be carried that bears 60 enamel symbols representing the 60 most important events in Ferrari's history. It's topped by a platinum and diamond prancing horse – very fitting.










