500c

Company: Fiat USA Brand: Fiat Medium: TV Ad Agency: Doner, Southfield,MI Product: Fiat 500C Campaign: Life Is Best When Driven What We Like: Technically, this is the first ad shot by Fiat with Jennifer Lopez. The first airing of the J. Lo/Fiat partnership was last month when the Italian ...

Fiat's performance division, Abarth doesn't have a lot to work with. Just two models, in fact, but that hasn't stopped the Scorpion marque from making the most of the 500 and Punto ranges. Clearly, there's a lot of room for hot-hatch workings. Just take a look at what Abarth has in store for the ...

Italians are very proud of their brands. From Panerai watches to Ferrari supercars, Italian luxury brands are the epitome of style. Even smaller motorized products are stylish, from the Vespa scooter on up to the Fiat 500. It's that last one that is once again partnering up with a major house of ...

No new car launch would be complete without a corresponding marketing campaign. But when that launch and campaign are heralding the return of a famed automaker and nameplate to the American market after decades of absence, the marketing team is likely to be an especially important part of the ...

Fashion-Forward Fiat For Fun Northern California is an odd place – and that's just the cars. For every Toyota Prius-driving eco-yuppie, you'll find a diehard Datsun 510 enthusiast. And you can't toss a bushel of puntarelle without hitting a grease-powered Mercedes-Benz in the East Bay. But ...

Want to get your hands on the latest special-edition Fiat 500? Don't book your flight for Malpensa – head to Japan instead, where the Italian automaker is offering this limited-run Pop-Bi edition. Characterized by its yellow and black paint, the Fiat 500 Pop-Bi is available with either a ...

Pop-top Cinquecento Makes For A Sunny Disposition What price the sun? That's the question Fiat is asking potential buyers of its new 500C. All else remaining (mostly) equal, would $4,000 come between you and the chance to have bright, unfiltered Helios riding shotgun? Or, using forty Benjamins ...

Narrowing down the list of things for which New York City is known can be a daunting task, but its parks are arguably up there. Now the city is planning to plant a million new trees across its five boroughs over the course of the next decade, and Fiat has signed on to help. As part of the ...

The 2012 Fiat 500c is one adorable little drop-top, and it'll be available at retail outlets this spring, priced from $19,500. That price point gives the 500c the distinction of being the only cabrio under $20,000, though it's safe to assume that the price tag will jump quickly when adding ...

That bit of Italian in the title? It means "open wide and let the sun in"... we think. Either way, the 2012 Fiat 500c is doing just that. Maybe not the sun, but it is letting in the bright lights of the New York Auto Show stage. Set to hit our shores this spring, the droptop two-door Fiat is ...