500c

Tokyo highlights, 100-million small blocks, Hyundai MPG flap, Honda Crosstour sales Episode #259 of the Autoblog Podcast is here with Chris, Dan, Chris Paukert and Zach this week. Topics include highlights form the Tokyo Motor Show, the dust-up about fuel economy between a consumer group and the ...

Fiat has had nothing but trouble from its 500C commercial featuring Jennifer Lopez. After enduring a body double scandal and reports that the vehicle actually broke down during filming, Chrysler then found itself in the crosshairs of a lawsuit. The artists behind a copyrighted mural in the Bronx ...

She may be Jenny From The Block, but when it came time to pay homage to her 'hood in a recent Fiat 500C ad, sources say that Jennifer Lopez never actually traveled to New York for the shoot. According to folks familiar with J.Lo and Fiat's "My World" commercial production, a body-double was used ...

The 2012 Fiat 500 seems to be having trouble gaining sales momentum. Automotive News reports that the Italian hatch is likely to fall well short of its admittedly very ambitious 50,000 unit sales target this year. The model hit the market back in March and has only sold 15,826 units through ...

First, Fiat went back to the Bronx with J. Lo to advertise the 500, then it spoke to us in Italian for the first 500 Abarth ad, now it's gone back to J. Lo – again – for a spot featuring the Fiat 500C Gucci Edition. The theme is "making elegance look easy," which you can do when you ...

Company: Fiat USA Brand: Fiat Medium: TV Ad Agency: Doner, Southfield,MI Product: Fiat 500C Campaign: Life Is Best When Driven What We Like: Technically, this is the first ad shot by Fiat with Jennifer Lopez. The first airing of the J. Lo/Fiat partnership was last month when the Italian ...

Fiat's performance division, Abarth doesn't have a lot to work with. Just two models, in fact, but that hasn't stopped the Scorpion marque from making the most of the 500 and Punto ranges. Clearly, there's a lot of room for hot-hatch workings. Just take a look at what Abarth has in store for the ...

Italians are very proud of their brands. From Panerai watches to Ferrari supercars, Italian luxury brands are the epitome of style. Even smaller motorized products are stylish, from the Vespa scooter on up to the Fiat 500. It's that last one that is once again partnering up with a major house of ...

No new car launch would be complete without a corresponding marketing campaign. But when that launch and campaign are heralding the return of a famed automaker and nameplate to the American market after decades of absence, the marketing team is likely to be an especially important part of the ...

Fashion-Forward Fiat For Fun Northern California is an odd place – and that's just the cars. For every Toyota Prius-driving eco-yuppie, you'll find a diehard Datsun 510 enthusiast. And you can't toss a bushel of puntarelle without hitting a grease-powered Mercedes-Benz in the East Bay. But ...