Hyundai Genesis Sedan - The most awarded car of 2009?

Chris Shunk — Mon, 31 Aug 2009 12:29:00 EST

2009 Hyundai Genesis 4.6L V8 - Click above for high-res image gallery

When the Hyundai Genesis Sedan hit the scene, it was hard to know exactly what to think of the handsome-if-anonymous looking luxury intender. After all, Hyundai hadn't ever had a presence in our luxury car market, and attributes like rear-wheel drive and V8 engines weren't exactly a Hyundai staple. Over the past year, however, the Genesis' well-judged appointments and recession-friendly pricing Genesis Sedan won us over, and our contemporaries in the motoring press seem to feel the same way.

Hyundai says that the Genesis Sedan's considerable trophy case makes it the most awarded car of 2009 - and since we have no methodology by which to cross-checking such a high-falutin' claim (scientific or otherwise) we're going to give the Korean automaker the benefit of the doubt. The Hyundai Genesis Sedan began 2009 as the North American Car Of The Year and the well-heeled sedan has continued to build momentum with an impressive 21 awards. Among the Genesis Sedan's many honors are nods from Motor Trend (America's Top 40 New Cars), Cars.com, J.D. Power, NADAGuides, and AutoPacific.

Heck, the Genesis' 375 horsepower Tau 4.6-liter V8 also made Wards Automotive's 10 Best Engines list, and after putting down nearly 2,000 miles in just such a beast earlier this month, AB executive editor Paukert concurs, praising the eight's smooth power delivery and impressive mileage. Despite a packed cabin and trunk and plenty of mountain driving and high-speed cruising, our man averaged 26.1 MPG on a circuitous route from Michigan to North Carolina - fully 1.1 MPG better than the EPA says to expect on the freeway. He also praised the car's acheless seats and pleasing Lexicon audio system as excellent long-distance travel partners.

Hit the jump to read the press release listing the Genny's awards cache. What follows is a proud parent brag-fest, but when you get it right like Hyundai appears to have done with its Genesis Sedan, perhaps a little self-promoting is merited. Maybe now they'll see fit to finally take credit for it by putting a "Hyundai" badge somewhere on the car, eh?

Gallery: Hyundai Genesis 4.6L V8

[Source: Hyundai]

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Hyundai Genesis Sedan - The most awarded car of 2009? originally appeared on Autoblog on Mon, 31 Aug 2009 12:29:00 EST. Please see our terms for use of feeds.

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VIDEO: Hyundai Genesis Super Bowl ads

Chris Shunk — Thu, 31 Jan 2008 11:30:00 EST

Filed under: Sedan, Marketing/Advertising, Videos, Hyundai

click above image to view Hyundai's Super Bowl commercials

The Super Bowl is this Sunday, and that means we get to see the best commercials that money can buy, and perhaps some football, as well. Hyundai was unsure whether it wanted to spend $2.5m a pop for two :30 spots (a voice over by the Dude doesn't come cheap), but in the end the South Korean automaker decided the Genesis sedan was a big-time product, and it deserved a spot on the world's biggest stage. We loaded both of Hyundai's ads after the jump, and we like what we see.

Hyundai deliberately shied away from any sort of pizazz or funny gimmicks, instead focusing on the virtues of its 375-hp rear-wheel-drive sedan. The silver Genesis on center stage, which is actually the Korean market model (note the winged "Genesis" hood badge and home-market grille), looks great in motion, and Hyundai didn't waste any time needling the luxury car competition. The two spots reference the Genesis having 7-Series and S-Class size with a price tag closer to that of the 3-Series or C-Class. Both spots knock the fact that most Super Bowl ads are about entertainment instead of great products, and both :30 ads drive home the point that Hyundai has a potential game-changer on its hands. We're not advertising experts, but we'd consider this $5m well spent. Follow the jump to preview the ads. Thanks for the tip, Alex!

[Source: Hyundai]

Gallery: 2009 Hyundai Genesis Sedan

Continue reading VIDEO: Hyundai Genesis Super Bowl ads

VIDEO: Hyundai Genesis Super Bowl ads originally appeared on Autoblog on Thu, 31 Jan 2008 11:30:00 EST. Please see our terms for use of feeds.

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