Design language is a tricky thing. Err too much on one side and nobody will recognize your cars. Fall on the other and all your cars will look the same. Aston Martin, you might say, emerges more on the latter side than the former. Which isn't to say that we don't like how their high-end GTs look, mind you. But if any company is in need of a design shakeup, you could argue that it's Aston.