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Famed Italian Bikemaker Goes Affordable 'Lifestyle'... Authentically?

Ducati's new Scrambler is a surprisingly funky and affordable motorcycle that aims to court a new audience. Will it succeed? We ride it and place our bets.


Casual motorcycle fans will know Ducati best as purveyors of cutting-edge superbikes and nakeds, but with the market for retro cycles heating up, the Italian manufacturer has finally unleashed its long-awaited Scrambler. First shown earlier this week at the International Motorcycle Fair in Cologne, Germany, the new bike has also been revealed here at the Paris Motor Show adjacent to offerings from its parent automakers Audi and Lamborghini.


Ducati is best known for its powerful superbikes and sporty naked machines, but it looks like the Italian motorcycle maker might be going in a dirtier direction with a new bike called the Scrambler. This new addition may also be a more affordable way to bring fans into the Italian motorcycle world.

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