Jeremy Lin rose to prominence as a point guard for the New York Knicks in February of 2012 when he came out of nowhere to lead the team to a string of victories. Volvo was quick to notice and signed him as the company's US spokesperson that March. Since then, he has starred in several Volvo advertisements, and his latest ad shows just how he uses his Volvo XC60 to train for the court. The highlight is Lin shooting free throws out of the sunroof.
2014 Volvo Xc60
Volvo has made quite a few changes to its US lineup for the 2014 model year. The C30 hatchback and C70 convertible are gone; the S60, S80, XC60 and XC70 have all been reschnozzed; and in a few months, Volvo will bring its V60 wagon across the pond for Stateside consumption. Only the range-topping XC90 carries on unchanged, though a brand new version is expected to launch sometime next year.
For the last few years, Volvo has set up an art display in the Zurich, Switzerland central train station called the Volvo Art Session, allowing select artists – both established and up-and-coming – to create temporary exhibits with one of Volvo's products acting as the centerpiece. This year, six artists from across Europe converged in Zurich to turn a 2014 Volvo XC60 into a work of art.
Volvo has put together R-Design packages for its newly facelifted S60, V60 and XC60 models, and for those who want more bark to go with them, there's a power upgrade for the S60 and V60 courtesy of Polestar performance. The aesthetics start with new front and rear fascias, the grille going frameless and Tech Matte Black with a silk metal diagonal bar, the back end getting a finned diffuser and round R-Design tailpipes. On top of that, the S60 and V60 are lowered 15 millimeters and can be fitted
The 2014 model year is going to see big changes for the Volvo lineup. The biggest news is that the "60 cluster" models (the S60, V60 and XC60) are receiving some substantial updates despite not being all that old, and Volvo is also refreshing the S80, V70 and XC70 models. Of course, the 2014 model year also marks the departure of the C30 and C70 from its lineup, and we still have at least a year to wait until we see the redesigned XC90.
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