While it wouldn't be fair to say it stumbled upon it, having invested unprecedented amounts to develop the Veyron in the first place, Bugatti has certainly arrived at a winning formula with its special editions. Take on the world's most expensive and desirable supercars, give it a special paintjob and name, and presto! You've got a multi-million-dollar prospect on your hands of which collectors just can't seem to get enough.
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