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55Key-swapping thieves steal Jeep Grand Cherokee SRT from FL dealer

Just a few weeks back, we reported on the theft of an Audi RS5 by a pair of creative thieves who managed to swipe the car's keys when the salesperson stepped away from their desk. Now, a Florida dealership is missing a Jeep Grand Cherokee SRT8 after some crooks switched the Jeep's keys with an identical, non-functioning set.

52SRT gets first standalone ad campaign

SRT has more models on offer than Chrysler. It has as many models as Ram, with hotted-up versions of the Dodge Charger and Challenger, Chrysler 300, and Jeep Grand Cherokee, plus the exclusive SRT Viper. Dodge is still the top of the choice heap, but SRT wants to wave its freak flag high after building its roster somewhat quietly. Since SRT can't roar through everyone's neighborhood, it's taking to television with its first-ever advertising campaign.

1272014 Jeep Grand Cherokee gets surprisingly comprehensive update, new diesel power

Traditionally, automotive journalists can be heard muttering something to the effect of "Geeze, it's about time!" whenever a vehicle's midcycle refresh is revealed. As we routinely see and drive new models many months before the public even claps eyes on them in showrooms – and then go on to tweeze apart their minutia in our daily writings – perhaps some impatience is to be expected. With so much exposure to a given vehicle, it's fair to say we tire of most cars and trucks far more q

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