The web video might be the sitcom of the modern age as the main way people consume comedy. Even if you don't want to sit down and watch a TV show, you can dedicate just a few minutes for a laugh from a brief film. Fiat found huge success last year with its Backseat Italians ad for the 500L on Funny or Die, with over 1.6 million views as of this writing. So the Italian automaker is playing on its country's stereotypes again in a new online series called Neighbors.
Back in the '60s and '70s, Fiat didn't exactly have an enviable reputation for quality. Of course, lack of quality and a tarnished brand reputation eventually saw the Italian automaker flee the market, only to return with the 500 and the larger 500L in the last few years. However, if J.D. Power's Initial Quality Survey for 2014 is to be believed, modern Fiat products haven't improved quite as much as we might have hoped. Fiat thinks that there is a very simple explanation for its poor performanc
Fiat is really trying to push its five-door 500L, which has gotten off to a rather disappointing first year of sales. The Italian brand's first big-name effort involved rapper P. Diddy and a pair of very unfortunate desert pedestrians. Now, it's gone even bigger (quite literally), teaming up with everyone's favorite, city destroying, radiation-breathing green lizard monster – Godzilla.
Fiat didn't run an advertisement during this year's Super Bowl. We've no idea why, though, because based on this recently released 60-second spot, the Italian brand probably could have done quite well during the big game.
The saying goes that man cannot live by bread alone, and neither can automakers live by selling one car alone. This holds especially true for automakers with a budding dealer network to support, like the Fiat brand, which returned to US shores in 2011 after a 28-year absence. The company's single car to sell at the time was the Fiat 500, a cute retro rebirth of the original, iconic Cinquecento, which your toddler now calls Luigi thanks to Pixar.
News is trickling out of the Serbian factory that's responsible for Fiat 500L production that work has stopped due to a delay in parts delivery. Fiat has been mum on the reasoning for the stoppage, which is going on its tenth day, according to Automotive News. "Production ceased on Wednesday and we still don't know when it will resume," said a spokesperson for Fiat's Serbian operations.
Fiat's marketing machine has invaded Funny or Die, and the resulting web commercial is both entertaining and weird. Watch one couple buy the "most stylish" and "roomiest" car they've ever had, thinking they'd be able to transport golf bags and art supplies (and 32 basketballs?) only to have the roomy-for-a-Cinquecento back seat filled with a complimentary Italian family. In real life, we can't see this being a good thing; not only do they take up space, but their added weight most certainly woul
At new vehicle first drives, there's a pretty set series of events before an automaker throws you the keys to their new baby. Predictably, there's a design presentation, a mechanical deep dive, and increasingly, an infotainment system walkthrough. Less known but just as common, however, are the marketing presentations, wherein execs talk about target customers and periodically show print and video 'creative' for their campaigns. Usually, we assembled media dutifully watch, nod and smile when sho
We've already driven the decidedly weird-looking 500L in its European-spec form, and now the folks at Fiat have just released US-specific pricing, which means that our US media drive is coming up soon. If you want to get your hands on the biggest of the little Fiats, you'll need at least $19,100 (*plus $800 for destination).
Toyota tried to make family hauler commercials cool with its "Swagger Wagon" spot for the Sienna minivan back in 2010, but now Fiat looks to have created the unrated version of Toyota's idea with a web ad for its new Fiat 500L called "The Motherhood." Trying to cater to the 500L's target demographic, no punches are pulled as this blonde British mom attempts to describe all the joys of family raising.
Didn't think it was possible to pull and pry at the diminutive Fiat 500 with enough gumption to make the Italian hatchback qualify as a large car (according to the EPA, at least)? Witness the Fiat 500L Trekking, seen above. It's a full 26-inches longer than the regular 500, and it's grown six-inches taller and wider.
Fiat is taking the lead from Mini and expanding its lineup of mini-me runabouts. The Italian automaker has done the 500 every which way, including convertible and performance models and now even electrified versions. Following this expansion comes the first actual growth in size; the 2014 Fiat 500L.
After first revealing its new baby at the Geneva Motor Show in March, Fiat has finally served up more information and images on its upcoming 500L. Spanning 13.6 feet from tip to tail, the Italian automaker says there's room for five full-grown adults inside along with room for their luggage, thanks in part to a rear bench that can slide fore and aft as need be. All told, there's a bit more than 14.1 cubic feet of cargo area out back, which bests the Mini Countryman by nearly two cubic feet. Wit