It takes a lot to get a product noticed in today's fast-paced world, but one avenue that's always seemed to grab the eyeballs of consumers has been humor. Toyota knows this rule well, and has put together a quartet of spots called "Tacoma Wins," in which the midsize pickup's features and specifications best a number of seemingly worthy competitors.
"Oh yeah, Toyota still makes the Tacoma." Admit it, that's what you just said to yourself. It's a perfectly natural reaction, but the Tacoma has been quietly anchoring its segment for years, outselling every other compact pickup without making too much of a fuss. Toyota hasn't neglected the Tacoma – it was updated in 2012 with a revised nose and interior as the most noteable changes.
PickupTrucks.com has taken another look at the sales of its favorite vehicle bodystyle as part of an ongoing series. According to registration data from R.L. Polk, the Toyota Tacoma easily took the crown as America's best-selling mid-sized pickup, with 133,477 units rolling into new homes in 2012. For comparison, the second-place Nissan Frontier only saw 50,566 registrations.
The current Tacoma has had few styling changes since it went on sale in 2005, but Toyota continues to entice buyers to its midsize pickup truck with various trim packages. Earlier this year, the Tacoma added the go-anywhere TRD T/X Baja Series truck for the off-road enthusiast, and now it's adding the Limited model to appeal to buyers looking for a more luxurious-ish version of the popular truck. The 2012 Tacoma is pictured above since Toyota has not yet supplied images of the 2013 Tacoma (inclu