Not surprisingly, the 50-millionth Toyota product sold in the US was a Camry, but Toyota had a big surprise in store for Michael Dee, the buyer of said milestone vehicle. Toyota group vice president Bill Fay showed up at Dee's house to not only personally thank him for the purchase, but also completely paid off that brand new Camry, presenting the owner with a clear title.
2013 Toyota Rav4
The performances of some Toyotas in the Insurance Institute for Highway Safety's (IIHS) regimen of crash tests leave something to be desired. Consider the small overlap frontal crash test: only six Toyota, Lexus and Scion vehicles have undergone the new test, yet all but one of them received a poor rating. Osama Nagata, CEO of Toyota Motor Engineering & Manufacturing North America Inc., says midcycle vehicle updates are in the works to address the safety issues brought to light by the IIHS t
This whole thing started with the premise that Toyota's target RAV4 buyers are people who spend their time cycling, hiking, and generally not in front of computer screens. These people are therefore not able to benefit from the full website experience that Toyota has built for the RAV4. We should clarify that the video below is for Toyota South Africa, and maybe RAV4 buyers there really are the disgustingly outdoorsy ideal that us bacon-eaters are not living up to.
When the Insurance Institute for Highway Safety tested a batch of SUVs in its small overlap frontal crash test earlier this year, it held off on putting the Toyota RAV4 in the blender because the new, 2013 model was due to arrive shortly after the test. The new crossover might be better than it was before, but it could still only manage a rating of "Poor" in the test that has been a bugbear for a number of manufacturers.
Just last week, your humble author had a 2013 Toyota RAV4 in his garage, and he couldn't help noting that even in mid-level XLE trim, its aesthetics lacked oomph, due in large part to its cheap-looking black bumpers and airy-looking wheel wells. Judging by the RAV4 "Adventure" on display at the Geneva Motor Show, someone at Toyota must've been thinking the same thing.
For viewers who plan on watching the Super Bowl only for the commercials, here's one for you to enjoy ahead of time. As we saw in the teaser video that Toyota released last week, will be making the transition from Big Bang to The Big Game as a wish-granting genie in a commercial for the 2013 Toyota RAV4.
Toyota has released a 35-second teaser video for its upcoming Super Bowl spot staring Kaley Cuoco, the actress best known for her role as object-of-nerd-affection Penny on The Big Bang Theory. The real star of the ad, however, is its soundtrack, the 1995 hit "I Wish" by rapper Skee-Lo that will have your mind cashing nostalgia checks the moment it hits your ears.
Toyota just unveiled the 2013 RAV4 at the 2012 LA Auto Show, and according to a report in Ward's Auto, the automaker already has high hopes for strong sales of its new model. Bill Fay, Toyota's vice president of marketing, is expecting sales of 200,000 units in 2013 – a jump over the projected 170,000 RAV4 models expected to be delivered in 2012.
Toyota, after a week of refusing to confirm or deny the validity of leaked RAV4 images, rolled out its all-new compact crossover under the lights of the LA Auto Show today. And, as is often the case in this industry, the real deal looks just like it did in those unconfirmed pictures.
We'll get our first glimpse of the all-new 2013 Toyota RAV4 at the Los Angeles Auto Show in a couple of weeks (unless the new crossover falls victim to a case of internet leakage), and to keep our interest piqued, Toyota has released this brief teaser video for its new small CUV.
This wrapped-up crossover appears to be the next Toyota RAV4. It was first found on a Toyota fan forum in Saudi Arabia, and was later picked up by the automotive gumshoes at CarScoop. All indications point to this being the next RAV4, but obviously nothing has been confirmed.
The Toyota RAV4 is due for a major update, having last been redesigned for the 2006 model year. Yes, it's gotten some tweaks since that time, but the compact crossover market is an ever-evolving place filled with tough competition from around the globe, and Toyota needs the RAV4 to maintain its hard-fought market share.
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