Is Chevy giving Beyonce a C7 Corvette during Super Bowl halftime show?

Chris Tutor — Fri, 28 Dec 2012 13:27:00 EST

Filed under: Performance, Chevrolet, Celebrities

Could Beyonce really become one of the first people to take delivery of a C7 Corvette? After all, she reportedly only learned to drive two years ago. If The Detroit Bureau sources are to be believed, the pop star will be given the keys to a 2014 Corvette during the Super Bowl halftime show.

The idea isn't too far-fetched despite General Motors vowing not to advertise during the upcoming game. The rumor is given more credibility after Chevrolet spokesman Mike Albano told The Bureau that, "We've got a history of being involved with the Super Bowl."

The plan is reportedly to place a hand-built, one-off C7 on the 50-yard line during the halftime show, then gift the car to the singer. It's a shrewd marketing move. GM gets its time in front of Super Bowl viewers without officially changing its plan to avoid buying expensive ad time during the game. Product placement during sporting events is old hat to GM. The company has parked its vehicles on the field during Olympic opening ceremonies at least once before.

Just remember Beyonce, take some precautions as a still-green driver with a powerful new car: Adjust your mirrors, re-position the seat and put on your seatbelt before putting keys in the ignition. Mostly though, watch out for jealous Corvette drivers.

Is Chevy giving Beyonce a C7 Corvette during Super Bowl halftime show? originally appeared on Autoblog on Fri, 28 Dec 2012 13:27:00 EST. Please see our terms for use of feeds.

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Can Fiat's sexy new ads score during the Super Bowl? [w/poll]

Chris Tutor — Mon, 03 Dec 2012 20:00:00 EST

Filed under: Convertible, Coupe, Performance, Marketing/Advertising, Videos, Hatchback, Humor, Electric, Fiat

Chrysler marketing chief Olivier Francois has unveiled five new Fiat ads he says could be used in the 2013 Super Bowl. All five were previewed at the Los Angeles Auto Show last week and show five different "everyday" situations where the 500 acts as a catalyst to boost adrenaline levels.

The first shows an attractive female driver suiting up for a spin around a track in the new electric-powered 500e. The drive goes well until the second turn when, obviously, something goes wrong. The 500e is all over the road and eventually careens off course in a cloud of dust. The support crew races to the car where the picturesque brunette is French-kissing a shirtless man behind the wheel. The spot ends with the tagline "Environmentally Sexy" above a rocking 500e.

The second ad has two tuxedoed men in the front seat of a 500L trying to catch a glimpse of two young ladies changing into bridesmaid dresses in the back seat. It's mildly entertaining but gets better at the end when the surprise punchline carries home the message "More room. More possibilities."

The third and fourth ads are also for the 500L and make clever twists on the "Very family friendly" tagline. Dear old Dad gets some sisterly jollies in one and in the other Junior gets a hearty welcome into his girlfriend's family.

But Fiat saved the best for last. Remember that hot ad for the Fiat 500 Abarth that debuted in the 2012 Super Bowl? Called "Seduction," it starred supermodel Catrinel Menghia. Ms. Menghia returns with a scorpion co-star slowly inching its way up her bikini-covered back. As the new 500 Abarth Cabrio streaks by, the stinger-equipped arachnid makes a strategic clip with a claw and we get the tag, "Small, wicked... and now topless."

Check out the videos below and give us your opinion in our poll.

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Continue reading Can Fiat's sexy new ads score during the Super Bowl? [w/poll]

Can Fiat's sexy new ads score during the Super Bowl? [w/poll] originally appeared on Autoblog on Mon, 03 Dec 2012 20:00:00 EST. Please see our terms for use of feeds.

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