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It's been a while since we got an ad from France that didn't involve techno music or events that are – outside of France, at least – just plain odd. Yet Peugeot plays it straight in a spot for its new 208 called "There are sensations one never forgets."

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Superminis are big business for European automakers, and Peugeot has just released its latest salvo in the form of its new 208.

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