The Mini Roadster ad campaign is continuing the "Another Day. Another Adventure." campaign begun with the Mini Coupe. The Roadster spots, directed by Peter Berg, started with two well-dressed gents darting through the various avenues of Istanbul. It picks up with them having, somehow, nearly driven off a bridge.
2013 Mini Roadster
As much as we like the new-for-2012 Mini Coupe, some of us on the Autoblog staff aren't won over by the low-slung hardtop. We love the standard Cooper hatchback, and while the Coupe's driving dynamics are pure Mini goodness, we just can't wrap our heads around the awkward styling (especially in certain color pallets), limited visibility and lack of functionality.