It certainly isn't the sexiest car to debut here at the Geneva Motor Show, but let's be honest: the Lexus RX crossover is hugely important, especially in the U.S. market. And while the 2013 model you see here isn't an all-new model, it gets a host of upgrades that will make it a fresher, more attractive offering in the luxury CUV segment.
While it's not a complete redesign, Lexus has quite a few tweaks planned for its 2013 RX range. We got an initial glimpse of the crossover's new face via a grouping of leaked brochure scans, and now, it appears that some semi-official stock shots have hit the Interwebs prior to the CUV's debut at the Geneva Motor Show next week.
Although other luxury makers from Germany and Japan are fearlessly diving into lower price segments in the U.S., Lexus marketing VP Brian Smith has gone on the record with Cars.com as saying, "I don't think [entry-luxury] is a focus of ours right now." The reason: even with last year's acts of God, Toyota's upscale arm still holds an enviable position with the RX, which was the second-best-selling luxury vehicle in 2011.
There's no doubting the importance of the Lexus RX. It's one of the top-selling models from one of the top-selling luxury marques. At the cutting edge when introduced in the late '90s, the RX is now on its third iteration, with a fourth on the way – and this appears to be our best look at it yet.