Given the recent debacle regarding overstated fuel-economy estimates from Hyundai and Kia, we wouldn't blame the companies for being a little gun-shy about new vehicle releases. That just might be the case for the 2013 Hyundai Sonata and Kia Optima Hybrids.
Kia, DC Entertainment and Super Street magazine worked as a team to develop this one-of-a-kind Superman-themed Optima Hybrid that made its debut at the Chicago Auto Show today. The joint effort is designed to raise awareness for DC Entertainment's "We Can Be Heroes" campaign, a charitable relief effort to bring help and hope to people affected by drought and famine in the Horn of Africa.
DC Entertainment is leading a charity campaign called "We Can Be Heroes" to raise awareness of hunger in The Horn of Africa. With help from artist Jim Lee and Rides magazine, Kia has joined the Justice League with a Batman-themed Optima SX apparently inspired by the Dark Knight's darkest nights.