Autoblog http://www.autoblog.com Autoblog http://www.blogsmithmedia.com/www.autoblog.com/media/feedlogo.gif Autoblog http://www.autoblog.com en-us Copyright 2013 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/<![CDATA[Choose your own adventure in Audi's next Super Bowl commercial]]>http://www.autoblog.com/2013/01/25/choose-your-own-adventure-in-audis-next-super-bowl-commercial/http://www.autoblog.com/2013/01/25/choose-your-own-adventure-in-audis-next-super-bowl-commercial/http://www.autoblog.com/2013/01/25/choose-your-own-adventure-in-audis-next-super-bowl-commercial/#commentsFiled under: , , , , ,

Audi S6 Super Bowl commercial screencap - high school prom night

Audi has a 60-second spot planned for this year's Super Bowl to promote its S6 sedan, but exactly which spot will air is being put in the hands of Internet users. The ad follows a high schooler as he "embarks on one of the most pivotal moments of his adolescence: prom night." The spot is fixed up to the pivotal moment when he steals a kiss from the prom queen. From that moment, there are three possible endings.

Today, up until 11:59 pm, Audi is running three different versions on its YouTube channel and you can vote on which ending you'd like to see during The Big Game. The winning spot will run on YouTube before the game and then run in the first ad break after kickoff during the Super Bowl. Coca-Cola is running a similar interactive campaign, although its potential endings will involve cowboys, showgirls and a post-Apocalyptic badass, none of which we expect to make it into Audi's prom night spot. Scroll below to view all three alternate ending videos and cast your vote.

Continue reading Choose your own adventure in Audi's next Super Bowl commercial

Choose your own adventure in Audi's next Super Bowl commercial originally appeared on Autoblog on Fri, 25 Jan 2013 15:00:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>2013 audi s6a6adadvertisingaudicommercialprom nights6super bowlsuper bowl adssuper bowl commercialssuperbowlvideoFri, 25 Jan 2013 15:00:00 EST http://www.autoblog.com/feed/20437421/article-comments.xml http://www.autoblog.com/feed/2013/01/25/choose-your-own-adventure-in-audis-next-super-bowl-commercial/20437421/article-detail.xml 20437421 http://www.blogcdn.com/www.autoblog.com/media/2013/01/audibowladchoose_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2013/01/audibowladchoose.jpg <![CDATA[Which is best for enthusiast drivers, Audi's S6 or S7?]]>http://www.autoblog.com/2012/10/12/which-is-best-for-enthusiast-drivers-audis-s6-or-s7/http://www.autoblog.com/2012/10/12/which-is-best-for-enthusiast-drivers-audis-s6-or-s7/http://www.autoblog.com/2012/10/12/which-is-best-for-enthusiast-drivers-audis-s6-or-s7/#commentsFiled under: , , , , ,

2013 Audi S6 and S7 parked side-by-side

Audi's S6 is a high-performance four-door sedan and the S7 is the automaker's high-performance five-door luxury hatchback. The two are platform-sharing siblings with common 420-horsepower twin-turbocharged 4.0-liter V8 engines, seven-speed dual-clutch automatic gearboxes and permanent all-wheel drive. No surprise, then, that straight-line performance between each is indistinguishable from one to the other. Based on this information, many casual observers are led to believe that the only discernible difference between the two models is found in bodystyle.

We recently had the opportunity to drive the S6 and S7 back-to-back on our favorite Southern California canyon roads. While it wasn't a track environment, we pushed each pretty hard until distinct personalities and driving dynamics were revealed. We also learned a few other interesting things about the close siblings:
  • On a scale, the S6 (4,398 pounds) is 110 pounds lighter than the S7 (4,508 pounds). The additional weight in the S7 is due to structural reinforcement for the hatchback - possibly meaning there is more weight over its rear axle. (Audi has not released weight distribution figures.)
  • By the tape, the S7 has a slightly wider front track (up 1.1 inches) and rear track (up 1.2 inches), and its body is 1.4 inches wider overall. The S6 sedan is 1.9 inches shorter in length than the S7 hatchback. (Audi has not released center of gravity height.)
  • Despite sharing the identical electromechanical servotronic speed sensitive steering, the system in the S6 delivered a more direct feel and effort felt slightly heavier. The S7 steering felt marginally lighter and less accurate.
  • The S6 felt more balanced in the corners, even though it was the narrower and taller of the two. Mid-corner corrections were more stable in the S6, as the additional weight over the rear of the S7 caused a tiny oscillation as it corrected itself in the same maneuver.
  • The S6 was wearing Pirelli tires, while the S7 was shod in Yokohama rubber. Audi says both tires should perform nearly identically, but we'd beg to differ.
  • Audi's official 0-60 time is 4.5 seconds for each, but using the gearbox's (secret) launch control feature drops each to about 4.0 seconds flat.
The S6 has a base price of $71,900 while the S7 starts at $78,800. Based on our short comparison, if you're not interested in the S7's form factor or trunk space, we recommend the driving enthusiast should save $6,900 and go with the S6.

Which is best for enthusiast drivers, Audi's S6 or S7? originally appeared on Autoblog on Fri, 12 Oct 2012 11:58:00 EST. Please see our terms for use of feeds.

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Proof That Less Of Some Things Can Equal More.

2013 Audi S6

It's been fascinating to sample Audi's new greener edition of the EA824 V8 in all of its various incarnations. Our first crack at the new TFSI powerplant with cylinder-on-demand was in Audi's own 513-horsepower S8, and we then went on to try it out in the new 500-hp Bentley Continental GT and GTC V8 models. Most recently, we dipped into the 4.0-liter biturbo in the new S7 before getting behind the wheel of the closely related S6 seen here.

Versus the previous S6 with its muy macho Lamborghini-derived 5.2-liter V10, everything is quicker, more efficient and lighter in weight. The new fourth-generation S6 Quattro with S-tronic seven-speed dual clutch comes in at a European curb weight of 4,178 pounds - about 30 pounds lighter than the previous V10-stuffed car with its automated six-speed. Yes, power is slightly lower now at 414 horses, but peak torque of 406 pound-feet is slightly higher and happens over a vastly wider range of 1,400 to 5,200 rpm. Audi's 0-62 miles per hour sprint time is now listed at 4.6 seconds, a figure that compares favorably with the outgoing car's official 5.2-second time.

For my test drive, Audi thoughtfully provided a couple of S6 four-door setups for me to sample: those with Dynamic Steering and the torque vectoring sport Quattro rear differential, and those without. You know which trim I went for already. So equipped, these S6 sedans were all painted Misano Red... an exterior color that Americans cannot get this time around. So, just visualize me thundering around Bavaria in a car painted shades of white, black, silver, gray, or blue, since those are the paint chips you'll find on the order sheet at your local dealer.

Continue reading 2013 Audi S6

2013 Audi S6 originally appeared on Autoblog on Wed, 02 May 2012 11:57:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>2013 audi s6a6audiaudi a6featuredfirst driveFirstDrives6s6 first drives6 reviewWed, 02 May 2012 11:57:00 EST http://www.autoblog.com/feed/20228629/article-comments.xml http://www.autoblog.com/feed/2012/05/02/2013-audi-s6-first-drive-review/20228629/article-detail.xml 20228629 http://www.blogcdn.com/www.autoblog.com/media/2012/05/2013-audi-s6-fd_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2012/05/2013-audi-s6-fd.jpg <![CDATA[Spy Shots: 2013 Audi S6 undresses in Germany]]>http://www.autoblog.com/2011/03/08/spy-shots-2013-audi-s6-undresses-in-germany/http://www.autoblog.com/2011/03/08/spy-shots-2013-audi-s6-undresses-in-germany/http://www.autoblog.com/2011/03/08/spy-shots-2013-audi-s6-undresses-in-germany/#commentsFiled under: , , , ,

2013 Audi S6 spy shots
2013 Audi S6 spy shots - Click above for high-res image gallery

In addition to a hybrid version, Audi is giving its sleek new A6 the full S treatment. Our spy photographers recently snapped this completely undisguised prototype out testing in Germany, leading us to believe that the production car will likely debut in the not-too-distant future. Audi's usual S up-do is fully evident here, with the more aggressive front fascia, side sill extension and four exhaust tips out back all signaling a more sporting sedan.

The new S6 will likely ditch the current car's 5.2-liter V10 mill in favor of a turbocharged 4.0-liter V8. Since the S6 will compete with the likes of the Mercedes-Benz E63 AMG and BMW M5, expect power output to be somewhere in the 500- to 550-horsepower range.


Gallery: Spy Shots: 2013 Audi S6

2013 Audi S6 spy shots2013 Audi S6 spy shots2013 Audi S6 spy shots2013 Audi S6 spy shots2013 Audi S6 spy shots

[Source: KGP Photography]

Spy Shots: 2013 Audi S6 undresses in Germany originally appeared on Autoblog on Tue, 08 Mar 2011 19:30:00 EST. Please see our terms for use of feeds.

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