21 Articles
1 / 1
23

Federal safety standards require that every new car needs to have the brake depressed in order to shift it out of Park. But the National Highway Traffic Safety Administration has found fault in the transmission range sensor on certain examples of the Lincoln MKZ Hybrid, allowing the car to be shifted out of Park without first depressing the brake. The fear is that with this condition, affected vehicles may be unintentionally pulled out of Park, resulting in a possible rollaway. That safety conce

134

Lincoln is "not true luxury," according to Ford's design boss, J Mays. His statements come from a story in The Detroit News that saw candid language on the issues facing Ford's troubled premium brand. Notably, there's a need for a strong character, with Mays saying, "Every brand needs to have a DNA and a unique selling point and things in the vehicle that make you think, 'That's that particular brand.'"

Add

If you're a fan of Lincoln, get ready for "a really great story" come May 1. That's how Ford marketing boss Jim Farley, in a call with analysts, characterized the coming April sales report for the MKZ. At the moment, there are probably few things that the executive VP could want more than a happy ending for the ballyhooed sedan that has made people cry boo-hoo for the past six months.

146

Launching an all-new car is no easy task. Case in point is the 2013 Lincoln MKZ, introduced with the fanfare of a major nationwide marketing campaign, including expensive Super Bowl ads, just as Ford was curbing production over potential quality issues. The resulting mess was nothing short of a nightmare for any automaker – customers visiting dealerships looking for cars that hadn't been delivered yet. Disappointed buyers walked out of Lincoln retailers without new keys in their hands, or

101

After an excessive number of recalls on the 2013 Escape and Fusion, we can't really fault Ford for being a little extra cautious with the launch of the 2013 Lincoln MKZ. Last month, we reported that dealer supply of the car was extremely limited due to more attention being paid to quality checks of cars rolling off the assembly line, which led to a 73-percent drop in MKZ sales from last year on top of a 32-year low in monthly sales for Lincoln in January.

31

In an attempt to help push vehicle safety to a higher level, the Insurance Institute for Highway Safety created a stricter Top Safety Pick+ rating last year, which incorporates a brutal small overlap test and requires cars to get Good ratings in four out of the five categories (and no less than Acceptable in the fifth). Joining the list of the safest cars of 2013, the 2013 Volvo XC60, Lincoln MKZ, Honda Civic (sedan and coupe) and the 2014 Mazda6 have all received the coveted TSP+ rating.

138

Lincoln has clearly been working hard to get the word out about its 2013 MKZ sedan. The Dearborn automaker has taken out lavish spreads to trumpet its boldly styled new model in magazines of every description, along with placing commercials for both the vehicle and the reborn brand behind it on all manner of television programs, including the super-costly Super Bowl earlier this month.

340

Rebranding When Reinvention Is Requisite

122

The product portfolio at Lincoln may seem a bit sparse at the moment, but if a report is to be believed, new products are on the way. TheDetroitBureau.com spoke with sources at Lincoln and Ford, who claimed the American premium brand is working on, perhaps more than one, rear-wheel-drive vehicle.

95

Lincoln made a rather assertive statement about the future of its products at the 2012 LA Auto Show. Rather than put any new vehicle on display for the first press day, the American premium brand placed a collection of classic cars from its past on the show floor. For the second day, that assortment was replaced with more than a half-dozen examples of the all-new 2013 MKZ. Following that, Lincoln teased a new ad campaign that was in the works, and it appears we now have the first extended promot

110

For at least two years, the plot lines concerning Lincoln have been "How much longer until Ford kills it?" and then "How much longer until Ford turns it around?" We were told that the 2013 MKZ would begin the resurrection of a brand that many felt nostalgia for, but not love (not unlike Cadillac of not so long ago). But Lincoln knows it can't get back in the good books with just one new model; Ford's global marketing chief, Jim Farley, clued Automotive News into the lengths Lincoln will go to ge

59

Buick has done well for itself in the Chinese auto market, and now Ford Motor Company is hoping it can find a similar success by introducing Lincoln to the growing market. Starting during the second half of 2014, Lincoln will begin selling its cars in China through a dealer network that will deliver a personalized brand experience.

20

Lincoln has officially fired up the configurator for the 2013 MKZ, keeping the option sheet fairly simple with a total of five trim packages. The party gets started with Premiere trim, which includes SYNC with MyLincoln Touch, a huge 10.1-inch LCD information screen and leather seating. Stepping up to Select trim will throw in a rear-view camera, wood steering wheel and new LED accent lighting outside for an additional $1,100. Throw an extra $2,050 at the MKZ and you'll be rewarded with Reserve

77

Lincoln has officially fired up the configurator for the 2013 MKZ, keeping the option sheet fairly simple with a total of five trim packages. The party gets started with Premiere trim, which includes SYNC with MyLincoln Touch, a huge 10.1-inch LCD information screen and leather seating. Stepping up to Select trim will throw in a rear-view camera, wood steering wheel and new LED accent lighting outside for an additional $1,100. Throw an extra $2,050 at the MKZ and you'll be rewarded with Reserve

181

To claim the fate of the U.S. auto industry rests on the success or failure of Lincoln is about as bold a statement as one can make, but that's how far NPR program Planet Money goes in its latest episode (scroll down to listen). The gist of host Alex Blumberg and contributor Sonari Glinton's argument is that a successful luxury brand brings in more profit per unit sold, creates domestic manufacturing jobs and generates innovative technology that eventually trickles down an automaker's entire lin

65

Lincoln has released the first 30-second ad spot for the 2013 MKS, with its seventeen intial seconds spent covering the era of Lincoln glory from 1922 to 1976. The ad almost feels like an apology for the MKS, as if the ad team really wanted to sell the 2013 MKZ but was assigned the penalty-box MKS and had their protestations silenced with, "Just make something!"

75

Ford design chief J Mays tells Automotive News that the controversial grille design that debuted on the 2013 Lincoln MKZ at the New York Auto Show won't necessarily be pasted onto the front of every Lincoln model. Mays means something quite specific, though: the perimeter of the grille and headlight form will remain, but the "grille texture" – the horizontal lines on the MKZ – could be reworked on other models.

146

The 2013 Lincoln MKZ has made its long-awaited debut at the 2012 New York Auto Show. In an effort to further distance the model from the very successful Ford Fusion, the MKZ now wears a more aerodynamic and distinctive shape, complete with a new interpretation of the family's split wing grille. Max Wolff, the Lincoln design director, says the grille is supposed to invoke the image of an eagle descending on its prey, though we see more splattered butterfly in the fascia. Still, the smallish, adap

302

Ladies and gentlemen, this is the 2013 Lincoln MKZ, which Ford hopes will turn around its stagnant luxury brand. Based on the MKZ concept vehicle that was revealed in January at the Detroit Auto Show, the production version looks largely unchanged except for practical concessions like visible door handles and larger side mirrors. Whether or not the new look, described by Lincoln Design director Max Wolff as "elegant simplicity," will resonate with buyers remains to be seen, but it has the Autobl

71

Ford must be expecting the 2013 Fusion to be a hit when it arrives in showrooms this fall. As a way to make sure that demand won't outstrip production, Ford is investing $1.3 billion in its Hermosillo Stamping and Assembly facility. Hermosillo currently employs over 3,300 workers, and as part of its investment, Ford will be adding 1,000 new jobs in order to handle production of the 2013 Fusion and its Lincoln MKZ twin.

106

We've been showing you spy photos of a prototype 2013 Lincoln MKZ sporting a very large retractable roof for months now, and today, the automaker has pulled back the curtain on this very unique feature.

1 / 1