As automakers are preparing to release sales figures for October, Toyota is looking a little further ahead by claiming that the Camry is the best-selling car in the US for the 11th straight year a full two months early. Based on sales figures through September, Toyota thinks that its 67,000-unit lead over the closest competitor is big enough to make a fourth-quarter comeback statistically impossible.
2012 Toyota Camry
There are plenty of great reasons to look forward to the upcoming three-day Labor Day weekend, but is a Toyota Camry one of them? While a special-edition Camry might not sound as exciting as the numerous parties or cookouts taking place this weekend, Toyota is giving its dealers a special way to celebrate with the new SE Sport Limited Edition added to the 2012 Camry line equipped with the four-cylinder engine.
You know those Toyota commercials that we never get, the ones aired in distant lands like Australia and Brazil and that are, oh, interesting? We're finally getting one. Toyota is returning to Super Bowl advertising after a three-year hiatus with a 30-second version of this longer-form 60-second spot for the 2012 Camry, and we think it's amusing enough to be worthy of The Big Game.
Toyota was once the unquestioned lead sled dog when it comes to the Consumer Reports "Recommended" list, but the automaker and the consumer advocacy group have had a bit of a falling out over the past couple years. In 2010, the publication removed the Recommended ratings of many models as a result of Toyota's unintended acceleration controversy. In January Ford nearly overtook Toyota in overall Recommended ratings.
For years Detroit automakers carped about the low value of the Japanese yen versus the U.S. dollar, but these days, the opposite is true. The yen has rocketed up in value versus the dollar, and Japan's automakers are taking significant measures to mitigate its bottom-line-killing effects. In October Toyota demanded lower prices from its Japanese supply base, and now the Camry will be built in the U.S. and shipped overseas.
Toyota saw another unfortunate month of sales in September. The automaker saw its sales figures fall by 18 percent compared to the same time last year, thanks largely to lower-than-average dealer inventory brought on by this year's earthquake and tsunami disasters. Toyota sold 121,451 vehicles in the U.S. last month across its three brands. The company moved 147,162 vehicles during the month of September last year.
Toyota is considering moving production of the company's Korean-market Camry to the United States, according to Reuters. The move would take advantage of the free trade agreement between the U.S. and South Korea and put Toyota in a better position financially as the yen continues to strengthen.
A slew of recent reports, most with a headline that reads something like this: "Toyota to stop importing Camry models from Japan," may have led some Toyota aficionados to believe that most Toyota Camry Hybrids will be manufactured right here in the U.S. starting in 2012. It seems those aficionados would be mostly correct.
Toyota is allowing its North American teams a bit more freedom to build cars that best suit the market in which they work. Earlier in the year, Toyota announced that American designers would be more keyed in to model development, and now comes word that the automaker will no longer be importing Japanese-built Camry sedans into our market. Instead, starting with the 2012 Camry, the popular mid-size sedan will be built Stateside.
Automotive News is reporting that Nissan recently scored a hit against Toyota – at least in terms of social media marketing for the new 2012 Camry. When Nissan received word that Toyota was planning to pull back the sheet on the Camry last week, it reportedly set about snatching up promoted tweets featuring the words "Camry," "Toyota Camry," and "mid-sized car." A promoted tweet directs those searching for the terms toward a specific tweet instead of all tweets featuring the term for a 24-
We record Episode #244 of the Autoblog Podcast tonight, and you can drop Chris, Dan and Zach your questions via our Q&A module below. Check out our discussion topics or chime in to help determine what else the crew chats about this evening, too. Subscribe to the Autoblog Podcast in iTunes if you haven't already done so, and if you want to take it all in live, tune in to our UStream (audio only) channel at 10:00 PM Eastern tonight.
Toyota Ukraine has released the skinny on what some other parts of the world can expect to see from the 2012 Toyota Camry. It's impossible for us to say who, besides Russia, will be getting this Camry variant, but we do clearly spot a front fascia that's a good bit different than what's available here in the land of the free. The lower air intake boasts a slimmer profile for less of an open-jaw look. Likewise, the rear valance has gone under the knife with additional detailing that abandons the
Toyota has finally pulled the wraps off its all-new 2012 Camry, and the marketing machine is now in full swing. The automaker is hitting the virtual airwaves with a trio of commercials highlighting its newest midsize sedan, as well as Toyota's love for NASCAR. Kyle Busch helps out with some smoky burnouts, high-speed driving and general information about the Camry Hybrid, and yes, that does seem a bit incongruous.
While Toyota competes with Ford, Chevy and Dodge on this country's NASCAR tracks, the pace cars leading them around have remained defiantly American – at least at Daytona, anyway. In the 50 years they've been running the Daytona 500, only once has the pace car been an import: the Porsche 914 that paced the race in 1971.
We've just given you our first impressions of the redesigned 2012 Toyota Camry. Now, Toyota is ready to give you pricing, and it's good news if you're in the market for this mid-size mainstay. Pricing stays the same for some of the 2012 trims, while it's actually gone down for a few others. The 2012 Camry family hierarchy shakes out with the base-model L before moving up to the LE, XLE and SE trims. The Camry Hybrid is only available in LE or XLE guise.