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Leaping Past Others In The Premium Hybrid Chase

2012 Mercedes E 300 BlueTEC Hybrid

It is now clear that gas-electric hybrids, while constantly being refined, are simply never going to gobble up huge slices of any major car market. They are needed, sure, but consumers are already wanting to see what's next, what's even more efficient and more technologically advanced. All the new regular hybrids coming out these days don't really create much excitement since their technology is essentially identical to all of the other parallel hybrids already on sale. So, what is going to keep the hybrid passenger car fires burning brightly and market percentage numbers climbing?

Diesel hybrids. Maybe not in the United States for some length of time, but they are starting to arrive in Europe. PSA Peugeot-Citroën has, at last, started selling Peugeot models with the company's HYbrid4 diesel hybrid system and I've personally enjoyed driving them. Besides the enjoyment factor, the efficiency gains are real.

Now I've had a chance to drive this new Mercedes-Benz E300 BlueTEC Hybrid, and my excitement is palpable because a big mainstream statement like this from a normally conservative Mercedes-Benz is something this movement has needed. Besides the smart thinking behind committing to this effort in general, Mercedes is launching its very cleanly engineered Modular Hybrid System that can now be plunked into nearly any of its models, much like Toyota-Lexus has been doing for years with its Hybrid Synergy Drive system.

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2012 Mercedes E300 BlueTEC Hybrid originally appeared on Autoblog on Mon, 30 Jul 2012 11:57:00 EST. Please see our terms for use of feeds.

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