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Third Time Is Absolutely A Charm For Entry-Level Merc

Though the Geneva Motor Show doesn't open until tomorrow morning, automakers have thrown the doors open on their own evening events in order to get a captive audience away from the show. We've just returned from the bright lights of Mercedes-Benz and its new A-Class reveal, and we have to say, it looks far more enticing than spy shots had led to us to believe.

The paradigm has shifted. Normally an automaker's range-topper gets the latest and greatest technology, but with the introduction of the all-new A-Class, Mercedes-Benz is flipping that order on its head.

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