We normally associate Roush Performance with the Ford Mustang, but the company's latest project involves the F-150 SVT Raptor. The tuner has teamed up with Greg Biffle, who drives for the Roush Fenway Racing in NASCAR, on the build as part of the Sherwin-Williams Planet Color All-Star Charity Challenge, pitting them against Toyota driver Clint Bowyer to see who can design the best custom truck.
We recently went off the beaten path with a Ford F-150 SVT Raptor in Moab, Utah to test the 2012 model's improved off-road chops. While Editor Paukert's tale of the experience certainly gets the point across, there's nothing quite like watching Ford's monster tackle the rocks and dirt in high-definition video, especially video that was taken by a hovering camera-equipped drone.
Ford has released a new advertisement for the 2012 F-150 SVT Raptor, and while it's entertaining, the clip is a good bit more demure than the footage we've seen from the company in the past. Gone are the shots of the off-road bruiser sailing through the desert air. Instead, the truck has turned its attention to muddy, wooded trails to show off its new 4.10 Torsen limited-slip front end, hill-descent control and front camera with integrated washer.
It's no secret that we're big fans of the Ford Raptor pickup. After all, there aren't many vehicles you can drive straight off the showroom floor, over and through harsh desert terrain at high speed and then back again. But Ford decided its off-road-ready truck needed a few updates for the 2012 model year.