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Even though Ford's light vehicle sales were up seven percent in August of this year versus last, the company is running low on a very popular product: there simply aren't enough of the 2012 Focus to go around. The company's sales analyst, George Pipas, said it's because there isn't enough inventory, with 5,500 Focuses in stock at the end of July.

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Ford Proves It Can Build A Compact With A Pulse

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The 2012 Ford Focus is an exciting piece of machinery for a variety of reasons. It puts the Focus on equal footing across the globe, along with being a stylish and well-equipped compact that should be an entertaining steer. On that last bit, Ford is hyping some of the new driver-centric technologies under the Focus' skin, beginning with the PowerShift dry-clutch six-speed automatic with its Torque Hole Filling Technology (THF). What's that? Ford's glad you asked...

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Ford Focus Race Car Concept – Click above for high-res image gallery

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How would you take your 2012 Ford Focus? The time to decide is at hand because Ford has just turned on the Focus configurator. The compact car comes in two flavors; sedan and hatchback, with the sedan receiving one lower trim in the form of the base S model. The sedan starts at $16,270 and the base SE hatchback is priced at $18,065.

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2012 Ford Focus – Click above for high-res image gallery

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2012 Ford Focus – Click above for high-res image gallery

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Remember the Ford Fiesta Movement? The clever marketing campaign to get the advanced word out about its new small car was quite a success. The Fiesta had higher product awareness before its official launch than any other car in its class, and the creative types within Ford Motor Company are hoping to capture that same sort of magic in getting the word out about the 2012 Focus.

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2012 Ford Focus – Click above for high-res image gallery

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2012 Ford Focus ST live debut – Click above for high-res image gallery

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2012 Ford Focus – Click above for high-res image gallery

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2012 Ford Focus prototype out on the track – Click above to watch the video after the jump

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Ford's next-generation airbag technology – Click above for high-res image gallery

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2012 Ford Focus – Click above for high-res image gallery

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