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41Fiat builds one-millionth 500

Fiat has constructed 1 million new 500 models. The company says that the milestone model rolled off the line at the manufacturer's Fiat Auto Poland facility. The one millionth 500 is a Lounge model with optional three-layer Bianco Perla exterior paint.

12Couple buys 3,333 socks, gets free Fiat 500

For most of us, a mismatched sock is not something to be celebrated, but then most of us are not pre-teen girls. While we were admittedly unaware that the Punky Brewster look is back in favor among stylish kids, fashion company LittleMissMatched got our attention with its latest promotion: Giving away a Fiat 500 to anyone crazy enough to buy 1,111 "pairs" of socks.

642012 Fiat 500 Abarth sold out

Eager to get your hands on the 2012 Fiat 500 Abarth? Get in line, and be warned: you're going to have to wait.

24Fiat 500 America not available in its namesake

When a carmaker announces a European-exclusive limited edition, we often feel upset. Sometimes we even get irate. And then there are the instances like this one when we just chuckle and nod.

312012 Fiat 500 Stinger escapes from the hive

Now that Fiat is officially tied at the hip with Chrysler, it's no surprise to see the Pentastar's aftermarket division take to the diminutive 500 like a honeybee to clovers (sorry). Which explains the 2012 Fiat 500 Stinger, the first Mopar-fettled Fiat ever created.

18Abarth 695 shines in Tokyo with full chrome job [w/video]

The Abarth 695 was originally intended as a Fiat 500-based tribute to Ferrari. Hence the 695 Tributo Ferrari moniker. But this one looks more like a salute to McLaren.

86Marchionne admits 50,000-unit sales goal for Fiat 500 "incredibly naive"

When Fiat pronounced that it was planning to sell 50,000 Fiat 500 models in 2011, we were more than a little skeptical. And now that 2011 is in the rear view mirror, it seems CEO Sergio Marchionne is ready to admit that the sales target was not very realistic.

7Autoblog Podcast #263

Chevrolet Volt and Fiat 500 sales flops, 14 million cars in 2012, most popular posts of 2011

212012 Dodge Journey, Fiat 500 recalled over contaminated brake fluid

Chrysler has issued a recall affecting a small number of 2012 Dodge Journey and 2012 Fiat 500 models built between October 24 and 26 of this year. These models – about 340 in total – are being recalled due to contaminated brake fluid that was put in during the vehicles' assembly. According to a report from the National Highway Traffic Safety Administration, these vehicles "may experience a degradation of the sealing components within the brake system."

192Fiat USA has half-year supply of 500 models, 29 of 130 dealers didn't sell one last month

The 2012 Fiat 500 seems to be having trouble gaining sales momentum. Automotive News reports that the Italian hatch is likely to fall well short of its admittedly very ambitious 50,000 unit sales target this year. The model hit the market back in March and has only sold 15,826 units through October. The report also says that of the 150 Fiat dealers in the States, 29 didn't sell a single one last month (presumably at least some of them haven't shifted a vehicle because they were late opening in t

51Laura Soave out at Fiat [UPDATE]

Bloomberg is reporting that Laura Soave, the head of the Fiat brand in North America, is leaving the company. The executive helped usher Fiat back into the U.S. market with the 500, but flagging sales, slow dealer network expansion and marketing disasters have fallen on Soave's shoulders, as have rumors of improper professional relationships. Rumors of her ousting/departure have been swirling for some time, making the announcement of little surprise.

183Sluggish Fiat 500 sales triggering layoffs at Chrysler engine plant

The Fiat 500 may have taken overseas markets by storm, but that isn't quite the case here in North America, where a delayed rollout, overly optimistic sales projections and related issues have hampered the retro supermini's sales. So much so, in fact, that Chrysler has reportedly had to stop production of the 1.4-liter engine that powers the Cinquecento until demand catches up to supply. As a result, it has had to lay off a portion of the employees that build it.

69Tiny Fiat 500 earns IIHS Top Safety Pick [w/video]

We hear it all the time when we're out test-driving any of the current crop of subcompacts: "Is that little car safe?" Well, if it's a Fiat 500, our answer should be affirmative, according to the Insurance Institute for Highway Safety. The venerable independent testing agency has issued a Top Safety Pick award to the diminutive Italian cutemobile, which joins the Ford Fiesta as the only minicars to earn such praise.

237Fiat 500 sales in U.S. not meeting expectations amidst marketing meltdown [w/video]

Chrysler set a hugely ambitious sales goal for the 2012 Fiat 500 here in the United States: 6,000 units per month. It shouldn't come as a surprise, then, to learn that early sales figures aren't exactly meeting expectations thus far, but according to Chrysler, this isn't by any fault of the car.

90Fiat USA sees earnings boost on loaded 500 purchases

Fiat's return to the States after a 28-year absence has sent sales of its too-cute 2012 Fiat 500 soaring. Even better for Fiat, more than half of U.S. buyers are shelling out the dough to put higher-end 500s in their driveways.

25Fiat commences 500 national media onslaught [w/video]

No new car launch would be complete without a corresponding marketing campaign. But when that launch and campaign are heralding the return of a famed automaker and nameplate to the American market after decades of absence, the marketing team is likely to be an especially important part of the overall success of launch... at least at the outset.

124First Drive: 2012 Fiat 500

A Very Small Car In A Very Big America

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