As is generally the case, we once again find ourselves swooning over the European Honda Civic hatchback that made its world debut at the 2011 Frankfurt Motor Show. The new-for-2012 North American-spec Civic hasn't exactly resonated well with us (or the rest of the media), and while we haven't had the chance to drive the new Euro Civic, our thought is that it simply must be better than the milquetoast slab of economy car that we've been served here in the United States.
Honda has recently taken a few shots directly across the bow, fired from the heavy guns of Consumer Reports. First, CR stated that the 2012 Civic had lost its Recommended Rating. Shortly after that, Consumer Reports went for the knockout by releasing a piece that chronicled what it describes as a decline in Honda's competitiveness. That wouldn't feel good for any automaker, but how does it feel if you just signed on as the new head of marketing?