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2012 avoider study
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0Study: J.D. Power: More car buyers base purchases on brand reputation than ratings and reviews 1327674540
Reputation is everything, according to a new survey by J.D. Power and Associates. The 2012 Avoider Study found that 43 percent of buyers who steer clear of a particular model due to quality concerns do so merely because of common knowledge. Ratings and reviews – our stock in trade – ...
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