Mirror In The Bathroom: BMW Canada starts sexy new ad campaign to promote 3 Series Coupe [w/video]

Steven J. Ewing — Thu, 13 May 2010 08:59:00 EST

Filed under: Coupe, Marketing/Advertising, Technology, BMW, Canada, Luxury

Imagine this: You're in a public restroom, tidying up in front of the mirror, and you notice a message (written in red lipstick, of course) that says, "I'll make your heart pound," or, "My body is absolutely stunning." You'd want to learn more, right? BMW of Canada is hoping that men between the ages of 25 and 45 will agree, as the automaker will be launching a new ad campaign for the 3 Series Coupe using AddMirror technology that will display these risqué messages in public restroom mirrors across the country.

So, how does it work? As a patron approaches the mirror, motion detectors sense the person's movement and displays a sequence of messages urging readers to send text messages for photos of the subject leaving the flirtatious notes. When BMW receives the text, a link is sent back, leading readers to a landing page with downloadable beauty shots of the 3 Series Coupe, under the headline, "We were made for each other." Ooh la la!

The marketing campaign runs until May 16th in different venues throughout Toronto, Vancouver and Montreal. For the full listing, BMW's press release is available after the jump, as is a video that shows the AddMirror technology at work.

[Source: BMW]

Continue reading Mirror In The Bathroom: BMW Canada starts sexy new ad campaign to promote 3 Series Coupe [w/video]

Mirror In The Bathroom: BMW Canada starts sexy new ad campaign to promote 3 Series Coupe [w/video] originally appeared on Autoblog on Thu, 13 May 2010 08:59:00 EST. Please see our terms for use of feeds.

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2011 BMW 3 Series coupe and convertible get refreshed, 335i gets single turbo

Sam Abuelsamid — Sat, 16 Jan 2010 18:00:00 EST

Filed under: Convertible, Coupe, Performance, BMW, Luxury

2011 BMW 3 Series - Click above for high-res image gallery

The next-generation BMW 3 Series isn't that far off, with the sedan expected to debut sometime in 2011 as a 2012 model. Yet the Munich brand isn't sitting on its hands in the meantime - the current 3 Series coupe and convertible are getting a mild refresh and updated powerplants this spring for the 2011 model year. The most immediately noticeable change are headlamp clusters that get a subtle reshaping to go along with a wider grille and reworked lower front fascia. At the rear, the taillamps retain the same shape, but the reflectors are redesigned with some of the light-pipe styling found in other recent Bimmers.

The 3 Series coupe will now be offered with xDrive all-wheel drive, while the 3 Series convertible gets a new solar reflective leather upholstery that BMW claims helps keep seat temperatures down when the lid is open.

The most significant updates come underhood, where the much lauded twin-turbocharged 3.0-liter inline-six is being replaced by a new single turbo version. The revised engine, dubbed N55, has recently been launched in the 740i and the 535i Gran Turismo. The twin scroll turbo has dual exhaust inlets that allow the engineers to better balance the pulses coming in to spin up the turbine faster. This is expected to reduce the turbo lag that some drivers complained about with the outgoing twin turbo setup.

BMW also claims it has reduced cold-start emissions by routing all the exhaust gases through a single, larger catalytic converter that heats up faster. On the intake side, the throttle is eliminated thanks to the addition of BMW's Valvetronic variable valve control system. The N55 also gets direct fuel injection. The end result is the same 300 horsepower and 300 pound-feet of torque as before, but with a fatter torque curve that maintains its peak from 1,200-5,000 rpm.

Gallery: 2011 BMW 3 Series Coupe and Convertible

[Source: BMW]

Continue reading 2011 BMW 3 Series coupe and convertible get refreshed, 335i gets single turbo

2011 BMW 3 Series coupe and convertible get refreshed, 335i gets single turbo originally appeared on Autoblog on Sat, 16 Jan 2010 18:00:00 EST. Please see our terms for use of feeds.

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