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24Lincoln makes free maintenance program permanent

To help spur sales last year, Lincoln offered a complimentary maintenance program on select 2010 vehicles. Initially intended as a promotional tool, Lincoln has decided to make it permanent. Starting this fall, all 2011 Lincoln vehicles will have access to free oil and filter changes, tire rotations and multi-point inspections, in addition to the four-year/50,000 mile bumper-to-bumper warranty already included. The complimentary maintenance program is also transferable to a second owner, if the

12Ford unhinges rest of its Explorer-filled, SEMA-bound toybox

Galpin Auto Sports Explorer – Click above for high-res image gallery of Ford customs to debut at SEMA

27Video: Lincoln hires a Mad Man for new commercials

Mad Men's John Slattery, Lincoln's new pitchman. Follow the jump to watch the new TV spot.

22Ford begins using WiFi to install Sync on assembly lines

In case you thought installing SYNC into Ford vehicles was a ho-hum-whatever affair, that's not the case – Ford puts a lot of thought into it. The Blue Oval's latest assembly line advance is to have SYNC's infotainment software installed into the 2011 Ford Edge via WiFi. Made possible by the the latest version of SYNC with WiFi access, the new process allows Ford to save money on parts and inventory by using a common module among vehicles in different cars and made in different plants. Aft

242011 Lincoln MKZ hybrid priced at $35,180, same as V6 model

2011 Lincoln MKZ hybrid – Click above for high-res image gallery

462011 Lincoln MKZ Hybrid priced equal to V6 at $35,180

2011 Lincoln MKZ Hybrid – Click above for high-res image gallery

342011 Ford Edge and Lincoln MKX configurators up and running

The 2011 Ford Edge and 2011 Lincoln MKX configurators have gone live for your shopping – or time-wasting – enjoyment. The Edge SE starts at $27,220 for the 3.5-liter V6, but you can hit it out of the park before even leaving the first page by selecting the Edge Sport all-wheel drive for $38,070. That'll get you a 305-horsepower, 3.7-liter V6 canvas to play with. There isn't much more you can add to it, but after stuffing it like a turkey we got it up to $45,171. For those with a mind

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