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Buick sales are leading the pack in General Motors' push to gain customers from other brands, pulling in an impressive 40 percent of its sales from other manufacturers' customer bases. To keep the trend going, Buick brass say they need to continue to convince people that Buick doesn't just make retiree barges anymore.

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2011 Buick Regal – Click above for high-res image gallery

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2011 Buick Regal – Click above for high-res image gallery

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2011 Buick Regal – Click above for high-res image gallery

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2011 Buick Regal at IIHS – Click above for high-res image gallery

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2011 Buick Regal television ad spot – Click above to watch the video after the jump

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2011 Buick Regal – Click above for high-res image gallery

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2011 Buick Regal – Click above for high-res image gallery

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Buick Regal GS concept – Click above for high-res image gallery

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2011 Buick Regal on the Nürburgring – Click above for high-res image gallery

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2011 Buick Regal Turbo – Click above for high-res image gallery

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2011 Buick Regal Turbo – Click above for high-res image gallery

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Buick Velite Concept – Click above for high-res image gallery

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2011 Buick Regal – Click above for high-res image gallery

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Here's another feature you can include in the 2011 Buick Regal purchase price: Pause and Play radio. It's already a feature on some of General Motors' higher-end vehicles like the Buick LaCrosse and Cadillac CTS, and will be introduced on the Regal and Chevrolet Cruze.

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