Autoblog

Just how tight are supplies of new Audi models?

Aaron Richardson — Mon, 16 May 2011 16:59:00 EST

Filed under: Marketing/Advertising, Videos, Audi, Humor

Audi customers going to extreme measures to get a new car - Click above to watch the video after the jump

Audi has taken to the Web to poke fun at its own recent supply issues while sneaking in a quick jab at its competitors. The company claims that Mercedes, BMW and Lexus owners have been jumping ship to Audi in record numbers, which is why Ingolstadt can't keep its dealers stocked.

The commercial may soon wind up being more accurate than it is funny, as the company has dwindled down to a 27-day reserve supply of cars, is at maximum production capacity at its European factories and is seeing huge numbers of custom orders. With custom orders coming in faster than flood water and factories working overtime, some customers are waiting months to take delivery.

While we can't imagine how stressful it is to work for Audi right now, the company can't be too bummed out that its products are moving so successfully. To see just how rabid Audi fans may become, check out the video after the jump. Check out the video after the break.

Continue reading Just how tight are supplies of new Audi models?

Just how tight are supplies of new Audi models? originally appeared on Autoblog on Mon, 16 May 2011 16:59:00 EST. Please see our terms for use of feeds.

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Video: Audi treats aluminum like Play-Doh in new A6 ad

Zach Bowman — Wed, 16 Mar 2011 19:58:00 EST

Filed under: Sedan, Marketing/Advertising, Videos, Audi, Luxury

2012 Audi A6 commercial - Click above to watch video after the jump

Audi has just released a new commercial to underscore the company's commitment to lighter materials in the 2012 A6. In its never-ending quest for better fuel economy and performance, the automaker has embraced aluminum as the material of choice for much of the sedan's unibody structure. The metal has allowed Audi to increase the interior room of its products without suffering a weight or rigidity penalty. Of course, attempting to explain that in a way that doesn't sound like a more boring interpretation of high school chemistry class is a bit of a challenge.

That's where the miracle of CGI comes in.

The ad turns slabs of aluminum into an easily malleable material able to be stretched and formed into any shape, allowing the audience to draw easy parallels between the sculpting on screen and the work of the automaker's engineers. Sure, an A6 is impressive, but we'd like to see this guy work up a giraffe.

Hit the jump to see the full video for yourself.

Gallery: 2012 Audi A6: First Drive

Photos copyright (C)2011 Rex Roy / AOL

[Source: Audi via YouTube]

Continue reading Video: Audi treats aluminum like Play-Doh in new A6 ad

Video: Audi treats aluminum like Play-Doh in new A6 ad originally appeared on Autoblog on Wed, 16 Mar 2011 19:58:00 EST. Please see our terms for use of feeds.

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Autoblog Podcast #218: 2012 Honda Civic, BMW "i", Chevy MyLink, and GMC Granite

Dan Roth — Tue, 22 Feb 2011 17:14:00 EST

Filed under: Podcasts, Audi, BMW, Chevrolet, Dodge, GMC, Honda, Rumormill

Click above for the Autoblog Podcast in iTunes, RSS or listen now!

Autoblog Podcast #218 is here, and Chris, Dan, Chris Paukert and Zach return to talk about Chevrolet MyLink, the GMC Granite's rumored re-greenlighting, the 2012 Honda Civic and BMW's new "i" sub-brand. Questions and feedback wrap it up, and it's an hour and thirty-three minutes of fun this week. Thanks for listening, we'll see you next week!

Autoblog Podcast #218: 2012 Honda Civic, BMW "i", Chevy MyLink, and GMC Granite

In the Autoblog Garage:

2011 Ram 1500
2011 Chevrolet Cruze LTZ RS
2011 Dodge Durango Crew AWD
2011 Audi A6

Hosts: Dan Roth, Chris Shunk, Chris Paukert

Runtime: 01:33:00

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Autoblog Podcast #218: 2012 Honda Civic, BMW "i", Chevy MyLink, and GMC Granite originally appeared on Autoblog on Tue, 22 Feb 2011 17:14:00 EST. Please see our terms for use of feeds.

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Audi teases next A6, confirms 2010 production date

Jonathon Ramsey — Sun, 07 Nov 2010 19:17:00 EST

Filed under: Sedan, Plants/Manufacturing, Audi, Luxury

The car under the sheet in is the next Audi A6, scheduled to go into production later this year at Audi's Neckarsulum plant. How do we know that? Because Audi "revealed" it among a list of products being built there this year. Audi used a black sheet to tease the A8 a year ago, so we aren't sure if Audi decided that wasn't teaser-y enough or if maybe the company just gets killer deals at Bed, Bath & Beyond.

Regardless, we can't glean any more about this car than the veiled A8: there will be LEDs and a trapezoidal Audi grille with the logo front and center, mirrors and a roof antenna. So, now that we've done the hard work, any fellow Sherlocks out able to deduce further?

[Source: Quattroholic]

Audi teases next A6, confirms 2010 production date originally appeared on Autoblog on Sun, 07 Nov 2010 19:17:00 EST. Please see our terms for use of feeds.

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VIDEO: Are you the 2011 Audi A8? Or are you the 2011 Audi A6?

Jonny Lieberman — Wed, 11 Nov 2009 09:30:00 EST

Filed under: Detroit Auto Show, Spy Photos, Sedan, Geneva Motor Show, Europe, Videos, Audi, Luxury

2011 Audi A6 or 2011 Audi A8 - Click above to watch the video

Well, is it? Hard to say. We do know that both a new Audi A8 and A6 are headed our way sooner rather than later. Sooner, as in the South Florida International Auto Show for one of the new Audis, and/or Geneva for the other. We're pretty sure that the car captured in the video you'll soon be watching after the jump is the same sedan wearing the BMW-style psychotropic body wrap in our earlier post. Only now, watching the car in motion and especially seeing it next to other vehicles, we're just not sure the Audi in question is large enough to be an A8.

Which means we might just be looking at the 2011 Audi A6. And we have to say, it almost looks too small to be an A6. Watch as the test mule passes various hatches and economy cars and seems to be about the same height, if not over all size. Maybe the mule's black paint is playing tricks on us. Or maybe - just maybe - the new A6 is going to be smaller than the current car. Time will tell. Thanks for the tips, everyone!

[Source: YouTube]

Continue reading VIDEO: Are you the 2011 Audi A8? Or are you the 2011 Audi A6?

VIDEO: Are you the 2011 Audi A8? Or are you the 2011 Audi A6? originally appeared on Autoblog on Wed, 11 Nov 2009 09:30:00 EST. Please see our terms for use of feeds.

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Reader Spy: Next-gen Audi A6 caught in So-Cal... or is it an A8?

Sam Abuelsamid — Mon, 21 Sep 2009 19:00:00 EST

Filed under: Spy Photos, Sedan, Audi, Luxury

Audi A6/A8 mystery mule - Click above for image gallery

It's no secret that Audi will be introducing new versions of both of its biggest sedans in 2010. Redesigned iterations of the A6 and A8 are coming, with one possibly appearing at the Detroit Auto Show in January and the other likely to drop in Geneva. Thankfully, another of our ever-alert readers happened to catch one of them racking up durability miles somewhere in Simi Valley near Los Angeles. Judging by the car's psychedelic mojo, the team in Ingolstadt have hired the same company that supplies camouflage wraps for BMW.

So which of the new sedans are we seeing here? Our man Lieberman seems to think it's the A8. However, close examination of the C-pillar reveals some details despite Audi's efforts to obscure them. Overall, the car has the same steeply sloped rear glass as the current - and previous - A6. The A8 has had a more upright rear window befitting its more premium position in the lineup, but that's no guarantee for the future. We'll find out which this car is soon enough. Thanks to Nathan for the tip and the photos!

Gallery: Spy pics: Audi A6 in Simi Valley

Reader Spy: Next-gen Audi A6 caught in So-Cal... or is it an A8? originally appeared on Autoblog on Mon, 21 Sep 2009 19:00:00 EST. Please see our terms for use of feeds.

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Rendered speculation: 2011 Audi A6

Sam Abuelsamid — Mon, 13 Jul 2009 07:57:00 EST

Filed under: Sedan, Audi, Rendered Speculation

The next generation Audi A6 sedan is about a year away from its debut, but if this rendering is anything to go by, this year's Sportback concept will be the primary influence for Audi's redesigned mid-sizer. The Sportback provided the biggest evolution of Audi's design language since the debut of its massive shield grilles earlier in the decade.

The updated look includes more surface development in the nose and the possible production debut of a new hexagonal grille. The headlight clusters have a shape that's pinched toward the center of the car, in a similar fashion to the taillights on recent models like the A4 and Q5. At this point we don't know what the greenhouse will look like, but a change from the rounded shape of the last generation seems likely -- and overdue.

Gallery: Detroit 2009: Audi Sportback Concept

Gallery: Audi Sportback Concept

[Source: AutoZeitung via AudiBlog.nl]

Rendered speculation: 2011 Audi A6 originally appeared on Autoblog on Mon, 13 Jul 2009 07:57:00 EST. Please see our terms for use of feeds.

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