Autoblog http://www.autoblog.com Autoblog http://www.blogsmithmedia.com/www.autoblog.com/media/feedlogo.gif Autoblog http://www.autoblog.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/<![CDATA[Jaguar hoping to assure with free maintenance program on 2011 Models]]>http://www.autoblog.com/2010/04/22/jaguar-hoping-to-assure-with-free-maintenance-program-on-2011-mo/http://www.autoblog.com/2010/04/22/jaguar-hoping-to-assure-with-free-maintenance-program-on-2011-mo/http://www.autoblog.com/2010/04/22/jaguar-hoping-to-assure-with-free-maintenance-program-on-2011-mo/#commentsFiled under: ,


2011 Jaguar XJ gets free maintenance - Click above for high-res image gallery

As gorgeous and capable as the new Jaguar XK, XF and XJ might be, some people in the market for a luxury sedan or GT still have a dated notion of Jaguars as service nightmares. Talk to folks from the Big Three and they'll tell you in no uncertain terms that fighting persistent jokes and decades-old impressions is, well, difficult. Those old impressions can linger in the mind of buyers well beyond their validity, crimping sales and blocking exposure to some very tasty products. One way to counteract that image problem is to design a better product, build it carefully and correctly, start gaining a reputation for reliability and wait for the hordes to push down your dealership doors. Another way to do it is to offer free maintenance to jump-start the process.

Jaguar North America is using the latter approach, launching a free scheduled maintenance program for all of its 2011 models. According to Automotive News, the new five-year/50,000 mile plan will be called Jaguar Platinum Coverage, and will provide free scheduled maintenance, along with 24/7 roadside assistance. Jaguar has tried a similar approach in the past, but this new plan even goes so far as to comp oil changes, filters, brake pads, brake discs, brake fluids, and wiper blade inserts. The old program was last applied to 2006 models while Ford was still calling the shots. Jag's new owners, Tata Motors, are anxious to kick off the new XJ launch with a bang, hoping to show shoppers that this isn't your wealthy uncle's Jaguar. The program will be in effect when the XJ sedan goes on sale in May and will also apply to the 2011 XF sedan and XK coupe when they reach dealerships in June.


Gallery: First Drive: 2011 Jaguar XJ


[Source: Automotive News]

Jaguar hoping to assure with free maintenance program on 2011 Models originally appeared on Autoblog on Thu, 22 Apr 2010 18:20:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>2011 Jaguar2011 Jaguar XJ2011Jaguar2011JaguarXjfree maintenenceFreeMaintenencejaguarjaguar free maintenancejaguar maintenanceJaguar XFjaguar xfrjaguar xjjaguar xkJaguar XKRJaguarFreeMaintenanceJaguarMaintenanceJaguarXfJaguarXfrJaguarXjJaguarXkJaguarXkrmaintenancewarrantyxfxfrXJXKXKRThu, 22 Apr 2010 18:20:00 EST http://www.autoblog.com/feed/19450125/article-comments.xml http://www.autoblog.com/feed/2010/04/22/jaguar-hoping-to-assure-with-free-maintenance-program-on-2011-mo/19450125/article-detail.xml 19450125 http://www.blogcdn.com/www.autoblog.com/media/2010/04/01jaguarxj2011fd-1271948492_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2010/04/01jaguarxj2011fd-1271948492.jpg <![CDATA[Jay Z vandalizing 2011 Jaguar XJ for 'On to the Next One' video?]]>http://www.autoblog.com/2009/12/04/jay-z-vandalizing-2011-jaguar-xj-for-on-to-the-next-one-video/http://www.autoblog.com/2009/12/04/jay-z-vandalizing-2011-jaguar-xj-for-on-to-the-next-one-video/http://www.autoblog.com/2009/12/04/jay-z-vandalizing-2011-jaguar-xj-for-on-to-the-next-one-video/#commentsFiled under: , , , , , ,



On Wednesday night, as part of the run-up to the LA Auto Show, Jaguar held a sizable soiree at SoCal's Milk Studios to show off its latest wares to the public and press, with a heavy focus on its 2011 XJ flagship.

With the British automaker's latest model taking center stage, Mike O'Driscoll, Jaguar's managing director, discussed the finer points of the super saloon before announcing that rapper Jay Z will feature the XJ in his upcoming music video, "On to the Next One," a track from his new album The Blueprint 3. The 60-second trailer we saw didn't set our hearts on fire, but with Jaguar's renewed focus on "making Jaguar Jaguar again" and its push to appeal to a broader swath of the world's elite, the collaboration - although slightly awkward and mildly forced - could pay itself forward. It's just a shame about Jay Z's new logo being painted on the flanks of the luxury sedan.

Jay Z vandalizing 2011 Jaguar XJ for 'On to the Next One' video? originally appeared on Autoblog on Fri, 04 Dec 2009 10:29:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>2011 Jag2011 Jaguar2011 jaguar xj2011 XJ2011Jag2011Jaguar2011JaguarXj2011Xjblueprint 3Blueprint3HovajagJaguarjaguar xjJaguarXjjay zjay z jaguarjay z jaguar xjjay-zjay-z jaguarJay-zJaguarJayZJayZJaguarJayZJaguarXjJiggalala 2009la auto showla showLa2009la2009showLaAutoShowLaShowlashow2009music videoMusicVideoOn to the Next OneOnToTheNextOneThe Blueprint 3TheBlueprint3Fri, 04 Dec 2009 10:29:00 EST http://www.autoblog.com/feed/19264649/article-comments.xml http://www.autoblog.com/feed/2009/12/04/jay-z-vandalizing-2011-jaguar-xj-for-on-to-the-next-one-video/19264649/article-detail.xml 19264649 http://www.blogcdn.com/www.autoblog.com/media/2009/12/jaguar-xj-jayz-630op_thumbnail.jpg http://www.blogcdn.com/www.autoblog.com/media/2009/12/jaguar-xj-jayz-630op.jpg -1 2