Skip to main content


  • 0
    Ford says 2010 Taurus resale value up by whopping 39%

    2010 Ford Taurus SEL – Click above for high-res image gallery
    While most of the major mechanical systems of the Ford Taurus were unchanged from the 2009 to 2010 models, the all-new styling and interior has inspired people to more people to buy the shapelier four-door than its bland ...

  • 0
    Time Waster of the Day: Ford Taurus stars in online game "White Collar: Chasing the Shadow"

    About a year ago, Saab got 500,000 eyeballs on its 9-3 Convertible using an online game tied to the show "Burn Notice". Ford is now doing the online game dance with the USA Network – the very same channel that aired "Burn Notice" – this time based on its new show "White Collar." The ...

  • 0
    LA 2009: Ford Taurus and Volvo XC60 named International Car and Truck of the Year

    Ford Taurus and Volvo VX60 named International Car of the Year – Click above for high-res image gallery
    Hold onto your hats folks, because while magazine award ceremonies appear to be just about finished, the auto show trophies are just starting to be handed out. This time, it's the ...

  • 0
    SEMA 2009: Ford Taurus puts on a good SHO

    Ford Taurus Concepts at the 2009 SEMA Show - Click above for high-res image gallery
    We didn't expect much from Ford's new fulls-size four-door at this year's SEMA show, but the quartet of Taurus Concepts were actually pretty impressive. The design lends itself better to customization than we ...

  • 0
    2010 Ford Taurus reportedly enjoying strong early sales in California

    2010 Ford Taurus – Click above for high-res image gallery
    We've already established that we feel the 2010 Ford Taurus is a lot more interesting than the boring and benign model it replaced, and sales totals are starting to reinforce our findings. September's sales tally revealed that the ...

  • 0
    Review: 2010 Ford Taurus SEL stays big, goes upscale

    2010 Ford Taurus SEL – Click above for high-res image gallery
    In 1985, when few models really stood out from the midsize pack, Ford created one of the most influential vehicles of the late 20th century: the Taurus. Radically styled and intelligently packaged, the Taurus won the hearts and ...

  • 0
    VIDEO: 2010 Taurus SHO breaks into the 13s

    2010 Ford Taurus SHO at Epping Dragway: Click above to watch video after the jump
    The 2010 Taurus SHO packs 365 horsepower courtesy of its twin-turbo EcoBoost V6 engine, but something about the sheer size of Ford's full-size sedan tells us that it doesn't quite belong on the track. That didn't ...

  • 0
    Ford Taurus earns Top Safety Pick from IIHS

    2010 Ford Taurus SHO - Click above for high-res image gallery
    Color us unsurprised that the new 2010 Ford Taurus earned a coveted Top Safety Pick rating from the Insurance Institute for Highway Safety. After all, the previous-generation Taurus took home the award in 2008 and 2009 and the pre- ...

  • 0
    REPORT: Ford to go after lux brands with new Taurus ads [w/VIDEO]

    Click above to watch videos after the jump
    While the Taurus name still carries very strong awareness with customers, Ford needs to show the car-buying public that the 2010 model has an entirely new level of class and refinement. To accomplish its goal, the flagship sedan's new marketing campaign ...

  • 0
    New Ford models cut automaker's lineup age by 2.4 years?

    2010 Ford Taurus – Click above for a high-res image gallery
    Ford is launching ten new or redesigned vehicles this year, bringing its line-up age down to a scant 2.4 years, according to a Merrill Lynch report. Product Chief Derrick Kuzak told the Free Press that the goal is to keep the ...

  • 0
    Inside Line pits Ford Taurus against Honda Accord. Who wins?

    When Honda decided to grow its bread-and-butter Accord sedan in every dimension, it entered into the large car segment. The press has been pretty well split on whether or not that was a good idea, but the car buying public continues to vote favorably with its pocket books. Ford has had a large car ...

  • 0
    First Drive: 2010 Ford Taurus - The once and future king?

    2010 Ford Taurus – Click above for high-res image gallery
    Ford's marketers and PR types have a tremendous job ahead of them: Educating the American consumer on what company's new Taurus is all about. It's a Herculean task that amounts to nothing more than rebuilding a brand that was once ...

  • 0
    What's New Is Old Again: 2010 Ford Taurus launching with incentives

    2010 Ford Taurus – Click above for high-res image gallery
    The new 2010 Ford Taurus may share nothing mechanically with the model that ended production a few years ago, but it will launch this September with one thing in common: incentives. A poster car for rental fleets, the last-generation ...

  • 0
    2010 Ford Taurus SHO configurator comes online, many new pics

    2010 Ford Taurus SHO – Click above for new high-res image gallery
    The 2010 Ford Taurus SHO is almost here, which is music to the ear of any SHO fan (*raises hand*). We'll be getting our first drive in one, along with the standard Taurus, later this week, but our appetites have been whetted ...

  • 0
    Future Ford SYNC upgrade could include Pandora streaming

    Click the image above to view a video of the new SYNC system after the jump
    At the 2009 Consumer Electronics Show (CES) Ford announced that three new features would be included on the next iteration of the SYNC system: traffic data, GPS-guided directions and the ability to snag information from ...

  • 0
    Spy Shots: 2010 Ford Taurus SHO spotted without camo!

    Click above for high-res gallery of 2010 Ford Taurus SHO spy shots
    Thanks to our friends at, we now have more evidence than ever that the SHO will rise again. These spy shots show a pair of serious looking Taurus sedans snapped along the I-75 corridor in Michigan Florida (the ...

  • 0
    2010 Ford Taurus SHO slated for Chicago debut?

    Click above for high-res image gallery of the 2010 Ford Taurus
    Ford has launched its mini-site for the 2010 Taurus, and in addition to including images of its new flagship sedan in all available colors (see updated gallery below), a clue has been discovered that may shed some light on the rumored ...

  • 0
    Detroit 2009: 2010 Ford Taurus in depth [w/VIDEO]

    The Ford Taurus has gained a reputation of being a very large, very safe, very sedate sedan. Ford wanted to add some adjectives, including attractive, modern, and contemporary, so the Blue Oval design team went back to the drawing board. The result? The 2010 Ford Taurus ditches the ...

  • 0
    Detroit 2009: Ford Taurus turns up in new duds [w/VIDEO]

    Click above for high-res live images of the 2010 Ford Taurus
    We exhaustively told you about the new 2010 Ford Taurus last night, but we've just seen the car in person, sat in it and left our fingerprints on all the shiny parts. Make no mistake, the new Taurus is an entirely different vehicle than ...

  • 0
    Detroit 2009: Ford reveals 2010 Taurus, party like it's 1986

    Click above for high-res image gallery of the 2010 Ford Taurus
    Last month, Ford's President of the Americas Mark Fields remarked that it was going to be like 1986 all over again when the 2010 Ford Taurus arrives. The original Taurus that debuted during the Reagan Era was certainly groundbreaking, ...


Autoblog iPhone App
Shop for a vehicle