2010ToyotaPrius

With every new vehicle introduced by Toyota powered by the automaker's proprietary Hybrid Synergy Drive comes a matching complaint filed by Paice LLC for patent infringement. In the latest case, Paice has filed a grievance with the ...

Fuel efficiency has finally moved to the forefront of many consumers' minds after 2008's record fuel price spike and demand is higher than ever for miser-mobiles. Several vehicles have benefited from the green car movement, and the Inside Line crew ...

Toyota has a major hit on its hands with the redesigned 2010 Prius. While that's surely great news for the brand (which is otherwise posting huge sales declines along with nearly every other automaker in the world) it's reportedly ...

Honda's Insight hybrid is failing to live up to sales expectations here in the important U.S. market. While Honda claims the Insight was never meant to be a direct competitor to the Toyota Prius, the truth is that the two cars are ...

Ever notice that you your bladder seems to shrink when its cold outside? Apparently, the Toyota Prius feels your pain, and while we don't have any good solutions to report for your own personal problems, Toyota has found an easy fix for ...

By now, we've all probably seen the commercials from Toyota's latest marketing campaign for the 2010 Prius hybrid... and we've all probably developed an opinion about them. Any time an advertising campaign is as ...

The third generation Toyota Prius is just ramping up its marketing mojo, and one place you'll see plenty of the gold standard hybrid is at the gas pump. Toyota is hooking up with Gas Station TV to present "Prius Neighborhood" television ...

When car buyers think of hybrids, the name that most often springs to mind is the Toyota Prius since it was the first really practical hybrid to come to market and has sold more than any other examples. Yes, of course, the original ...

To coincide with the official launch of the 2010 Toyota Prius in its home market of Japan, the automaker has unleashed a whole slew of styling and performance upgrades available through Modellista, its in-house tuning arm. There ...

The Toyota Prius has long been a love-it-or-hate-it design. The sweeping roofline of the hybrid hatch may have been penned to maximize the car's ability to cut through the wind, but its shape is now instantly recognizable to the masses ...