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REPORT: Ford altering Taurus model mix to build more SEL, SHO models
When a new model hits the market, auto manufacturers typically release higher-option models out of the gate to maximize early profits. In short, if you're jonesin' to get into an all-new product, you often pay a content premium to be one of the first to get said new car or truck. In a good market, that makes sense, but since 2009 has been a sales disaster for automakers, it was understandable that Ford chose to make more lower-spec 2010 Tauruses than normal. Despite the challenging financial climate, as it turns out, many dealers are ... Read more →
New Ford models cut automaker's lineup age by 2.4 years? Chris Shunk
Ford is launching ten new or redesigned vehicles this year, bringing its line-up age down to a scant 2.4 years, according to a Merrill Lynch report. Product Chief Derrick Kuzak told the Free ...
Inside Line pits Ford Taurus against Honda Accord. Who wins? Chris Shunk
When Honda decided to grow its bread-and-butter Accord sedan in every dimension, it entered into the large car segment. The press has been pretty well split on whether or not that was a good idea, ...
First Drive: 2010 Ford Taurus - The once and future king? Chris Paukert
Ford's marketers and PR types have a tremendous job ahead of them: Educating the American consumer on what company's new Taurus is all about. It's a Herculean task that amounts to nothing more than ...
Spy Shots: 2010 Ford Taurus leaves the studio Chris Shunk
The current Ford Taurus is a safe and reliable vehicle with plenty of space for a family of five. The Taurus is also completely invisible in the large car market, due mostly to its vanilla appearance. ...
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REPORT: Ford altering Taurus model mix to build more SEL, SHO models 2 days ago on Autoblog
When a new model hits the market, auto manufacturers typically release higher-option models out of the gate to maximize early profits. In short, if you're jonesin' to get into an all-new product, you often pay a content premium to be one of the first to get said new car or truck. In a good ...
New Ford models cut automaker's lineup age by 2.4 years? 5 months ago on Autoblog
Ford is launching ten new or redesigned vehicles this year, bringing its line-up age down to a scant 2.4 years, according to a Merrill Lynch report. Product Chief Derrick Kuzak told the Free Press that the goal is to keep the product lineup fresh, and the Blue Oval is getting the job done with ...
Inside Line pits Ford Taurus against Honda Accord. Who wins? 5 months ago on Autoblog
When Honda decided to grow its bread-and-butter Accord sedan in every dimension, it entered into the large car segment. The press has been pretty well split on whether or not that was a good idea, but the car buying public continues to vote favorably with its pocket books. Ford has had a large ...
First Drive: 2010 Ford Taurus - The once and future king? 6 months ago on Autoblog
Ford's marketers and PR types have a tremendous job ahead of them: Educating the American consumer on what company's new Taurus is all about. It's a Herculean task that amounts to nothing more than rebuilding a brand that was once broadly considered an icon – not just of the auto industry ...
Spy Shots: 2010 Ford Taurus leaves the studio 1 year ago on Autoblog
The current Ford Taurus is a safe and reliable vehicle with plenty of space for a family of five. The Taurus is also completely invisible in the large car market, due mostly to its vanilla appearance. The Blue Oval is hoping to correct this issue with the next generation Taurus, which is due in ...
Autoblog Podcast #158: 'Twas a couple nights before Christmas...
Chris, Editor Paukert, and Dan send the Podcast off for the Christmas holiday in proper fashion
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