2010Prius

Hybrids aren't exactly known for being the sportiest vehicles on the road, but that doesn't mean their owners don't want to look as good as possible behind the wheel. As such, perhaps it shouldn't be too surprising that ...

Toyota has released pricing for their extensively upgraded 2011 Sienna and although the starting prices were down a bit compared to the current models, we can't say the same for the Prius and Camry. Tacked to the bottom of the Sienna ...

Without actually, you know, tuning anything on the powertrain of the 2010 Toyota Prius, Japanese tuning company Tommy Kaira has unveiled its tarted-up version of the third-generation iconic hybrid. The efficient sleekness of the ...

With every new vehicle introduced by Toyota powered by the automaker's proprietary Hybrid Synergy Drive comes a matching complaint filed by Paice LLC for patent infringement. In the latest case, Paice has filed a grievance with the ...

Toyota's TV ads for the 2010 Prius feature a world of flowers blooming whenever the iconic hybrid drives by. This visual message is now available in the physical world thanks to a living ad designed by Greenroad Media. ...

Toyota has a major hit on its hands with the redesigned 2010 Prius. While that's surely great news for the brand (which is otherwise posting huge sales declines along with nearly every other automaker in the world) it's reportedly ...

Honda's Insight hybrid is failing to live up to sales expectations here in the important U.S. market. While Honda claims the Insight was never meant to be a direct competitor to the Toyota Prius, the truth is that the two cars are ...

The Toyota Prius has long been a love-it-or-hate-it design. The sweeping roofline of the hybrid hatch may have been penned to maximize the car's ability to cut through the wind, but its shape is now instantly recognizable to the masses ...

Toyota has announced official pricing for the five (!) trim levels for the 2010 Prius, due to hit dealers in the States sometime in late May. The bare-bones version (which must be pretty bare, since Toyota hasn't divulged what's ...

The well-publicized battle for hybrid sales supremacy between Honda and Toyota has taken yet another intriguing turn. According to Japan's Nikkei newspaper, Toyota is saying that it expects to take 40,000 preorders in Japan for its ...