2010FordTaurus


SEMA 2009: Ford Taurus puts on a good SHO

We didn't expect much from Ford's new fulls-size four-door at this year's SEMA show, but the quartet of Taurus Concepts were actually pretty impressive. The design lends itself better to customization than we might've thought, and we wouldn't be surprised to see quite a few owners personalizing the look of their cars. The favorite Taurus around the Autoblog camp seemed to be the SHO built by Mobsteel with its sinister Jet Black paint, subtle body kit, and a 400 horsepower version of the EcoBoost V6. We also (surprisingly) liked the one ... Read more →

2010 Ford Taurus reportedly enjoying strong early sales in California Chris Shunk

We've already established that we feel the 2010 Ford Taurus is a lot more interesting than the boring and benign model it replaced, and sales totals are starting to reinforce our findings. ...

Review: 2010 Ford Taurus SEL stays big, goes upscale Chris Shunk

In 1985, when few models really stood out from the midsize pack, Ford created one of the most influential vehicles of the late 20th century: the Taurus. Radically styled and intelligently ...

VIDEO: 2010 Taurus SHO breaks into the 13s Chris Shunk

The 2010 Taurus SHO packs 365 horsepower courtesy of its twin-turbo EcoBoost V6 engine, but something about the sheer size of Ford's full-size sedan tells us that it doesn't quite belong on the ...

Ford Taurus earns Top Safety Pick from IIHS Jeremy Korzeniewski

Color us unsurprised that the new 2010 Ford Taurus earned a coveted Top Safety Pick rating from the Insurance Institute for Highway Safety. After all, the previous-generation Taurus took home the ...

REPORT: Ford to go after lux brands with new Taurus ads [w/VIDEO] 3 months ago on Autoblog

While the Taurus name still carries very strong awareness with customers, Ford needs to show the car-buying public that the 2010 model has an entirely new level of class and refinement. To accomplish its goal, the flagship sedan's new marketing campaign is ignoring competitors like the Honda ...

New Ford models cut automaker's lineup age by 2.4 years? 3 months ago on Autoblog

Ford is launching ten new or redesigned vehicles this year, bringing its line-up age down to a scant 2.4 years, according to a Merrill Lynch report. Product Chief Derrick Kuzak told the Free Press that the goal is to keep the product lineup fresh, and the Blue Oval is getting the job done with ...

Inside Line pits Ford Taurus against Honda Accord. Who wins? 3 months ago on Autoblog

When Honda decided to grow its bread-and-butter Accord sedan in every dimension, it entered into the large car segment. The press has been pretty well split on whether or not that was a good idea, but the car buying public continues to vote favorably with its pocket books. Ford has had a large ...

First Drive: 2010 Ford Taurus - The once and future king? 4 months ago on Autoblog

Ford's marketers and PR types have a tremendous job ahead of them: Educating the American consumer on what company's new Taurus is all about. It's a Herculean task that amounts to nothing more than rebuilding a brand that was once broadly considered an icon – not just of the auto industry ...

What's New Is Old Again: 2010 Ford Taurus launching with incentives 4 months ago on Autoblog

The new 2010 Ford Taurus may share nothing mechanically with the model that ended production a few years ago, but it will launch this September with one thing in common: incentives. A poster car for rental fleets, the last-generation Taurus was being sold with rebates of between $3,000 and ...

2010 Ford Taurus SHO configurator comes online, many new pics 4 months ago on Autoblog

The 2010 Ford Taurus SHO is almost here, which is music to the ear of any SHO fan (*raises hand*). We'll be getting our first drive in one, along with the standard Taurus, later this week, but our appetites have been whetted thanks to a slew of new images released today and the launch of the ...

Future Ford SYNC upgrade could include Pandora streaming 5 months ago on Autoblog

At the 2009 Consumer Electronics Show (CES) Ford announced that three new features would be included on the next iteration of the SYNC system: traffic data, GPS-guided directions and the ability to snag information from the web through the user's data/GPS/Bluetooth-enabled smartphone to display ...

Spy Shots: 2010 Ford Taurus SHO spotted without camo! 9 months ago on Autoblog

Thanks to our friends at BringBackTheSHO.com, we now have more evidence than ever that the SHO will rise again. These spy shots show a pair of serious looking Taurus sedans snapped along the I-75 corridor in Michigan Florida (the greenish grass and lack of snow suggest they weren't taken ...

2010 Ford Taurus SHO slated for Chicago debut? 9 months ago on Autoblog

Ford has launched its mini-site for the 2010 Taurus, and in addition to including images of its new flagship sedan in all available colors (see updated gallery below), a clue has been discovered that may shed some light on the rumored return of the much loved SHO model. Mousing over the word ...

Detroit 2009: 2010 Ford Taurus in depth [w/VIDEO] 9 months ago on Autoblog

var embed_128 = '' The Ford Taurus has gained a reputation of being a very large, very safe, very sedate sedan. Ford wanted to add some adjectives, including attractive, modern, and contemporary, so the Blue Oval design team went back to the drawing board. The result? The 2010 Ford Taurus ditches ...

Detroit 2009: Ford Taurus turns up in new duds [w/VIDEO] 10 months ago on Autoblog

We exhaustively told you about the new 2010 Ford Taurus last night, but we've just seen the car in person, sat in it and left our fingerprints on all the shiny parts. Make no mistake, the new Taurus is an entirely different vehicle than the one it replaces, at least in terms of looks. It also ...

Detroit 2009: Ford reveals 2010 Taurus, party like it's 1986 10 months ago on Autoblog

Last month, Ford's President of the Americas Mark Fields remarked that it was going to be like 1986 all over again when the 2010 Ford Taurus arrives. The original Taurus that debuted during the Reagan Era was certainly groundbreaking, not only for its aerodynamic design that was unique in the ...

Spy Shots: SHO-time for 2010 Ford Taurus 10 months ago on Autoblog

Could it be? Right in the midst of my own personal search for a mint Gen 1 (1989-1991) Taurus SHO comes pictoral proof that Ford may be resurrecting the Super High Output model. What we have here is one of many images published by Jalopnik showing the "SHO" moniker in its traditional font on the ...

Ford to debut "post-kinetic" design language in Detroit 11 months ago on Autoblog

Even though Ford hasn't admitted it, we all know what's coming to Detroit. The 2010 Ford Taurus that's been spied and rendered is on its way, and although FoMoCo's design director, J Mays, won't go on the record as saying that the new Taurus will be unveiled in Motor City, he did say the automaker ...

Spy Shots: 2010 Ford Taurus... finally 1 year ago on Autoblog

Around 2 AM EST on Monday night, one of our readers sent us a tip about a photo making the rounds on two Taurus-specific forums. We followed both links and came across the spy shot you see above – now rumored to be the 2010 Ford Taurus. Big deal, right? It was, but not for the reasons you ...

Mulally says new Ford Taurus coming next year 1 year ago on Autoblog

click above for more high-res pics of the 2008 Ford Taurus Limited At the Automotive News World Congress in Detroit, Ford CEO Alan Mulally revealed that the automaker would be introducing a new Taurus sedan next year to replace the one that has failed to meet sales expectations despite a number of ...






Autoblog Podcast #151: With Car and Driver's Eddie Alterman

Eddie Alterman wades in with Sam, Chris, Dan, and Jonny to talk about SEMA and other recent events.

 
 

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