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AddWSJ: Chrysler to back away from Hemi in favor of more refined, green image

Chrysler has introduced musclebound V8 engines carrying the Hemi moniker twice over the last fifty years, and the company is reportedly preparing to once again back away from the Hemi. As we discovered during our First Drive of the 2011 Jeep Grand Cherokee, the burly, modern engine with a throwback name won't be going away so much as it will be re-framed when the marketing-speak starts to flow. Dodge vehicles and Ram trucks will unabashedly carry the Hemi, and it will continue to be available in

37WSJ: Chrysler to back away from Hemi in favor of more refined, green image

Chrysler has introduced musclebound V8 engines carrying the Hemi moniker twice over the last fifty years, and the company is reportedly preparing to once again back away from the Hemi. As we discovered during our First Drive of the 2011 Jeep Grand Cherokee, the burly, modern engine with a throwback name won't be going away so much as it will be re-framed when the marketing-speak starts to flow. Dodge vehicles and Ram trucks will unbashedly carry the Hemi, and it will continue to be available in

94Review: 2010 Chrysler 300C SRT8 remains a guilty pleasure

2010 Chrysler 300C SRT8 - Click above for high-res image gallery

54VIDEO: Chrysler ad gets political, advocates for release of Myanmar Nobel Peace Prize Laureate

Chrysler 300 in political spot - click above to watch the video

29VIDEO: Chrysler has 300 ways to pitch its sedan for 2010

Click above to watch the video after the jump

47New Dodge Charger, Chrysler 300 confirmed for 2010

Click above for high-res gallery of the 2009 Dodge Charger

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